Paolo Abellanosa's Linkedin Analytics

Marketer, writer, and futurist. With 12+ years in marketing & PR, I was head of marketing for one of the Philippines' largest real estate brokerage, property management, and property consultancy companies (2016-2023). I began my career as a travel and business journalist & editor, writing about the hotel, tourism, events, and foodservice industries for 5 years. That cross of experience in journalism and marketing has led me to specialize in the art of influencing: How do you build trust with customers and stakeholders, communicate effectively, and create a positive relationship with brands and institutions? Better storytelling is the way (content), and events, social media, digital, partnerships, research, etc are our tools across the industries I've handled - from commercial real estate to F&B, from industrial & chemicals to skincare clinics. I completed my master's degree in marketing communications at the De La Salle University (my thesis was about trust) and bachelor’s in tourism from the University of the Philippines Diliman (manga cum laude). I am also a futurist, and I facilitate futures thinking & strategic foresight workshops for organizations and institutions. I am a member of the global Association of Professional Futurists. I was a co-chair of the Young Professionals of AmCham Committee, a group within the American Chamber of Commerce Philippines supporting initiatives for the youth, from mentorship to key issues such as mental health. I also volunteer for the Cancer Warriors Foundation Inc., a Philippine based parent organization of children with childhood cancer, leading the fight for children/adolescents, survivors and their families. I blog about travel at www.workalife.com Email me at: paolo.abellanosa@gmail.com