Paolo Villacarlos's Linkedin Analytics

I have been a product manager in the e-commerce industry for over nine years, designing and delivering solutions that meet the needs and expectations of B2C customers. At Cashrewards, I make it easier for customers to search and browse for the best deals on online shopping. I use data and user feedback to identify pain points and opportunities, and collaborate with engineers and designers to create and test features that enhance the user experience and retention rate. Previously, I worked as a product manager at Klarna and Fanrock, two fast-growing fintech and e-commerce startups, where I focused on growing the Australian and New Zealand markets, optimizing conversion rates, and building Shopify stores. I also designed product features for ShopMessage, a marketing automation platform for Facebook Messenger, that helped e-commerce brands re-engage their customers with interactive and conversational experiences. My skills include Figma, Adobe Creative Cloud, Sketch, InVision, Shopify, Facebook Ads, Google Optimize, Google Analytics, UX design, user research, user testing, survey design, product research, motion graphics, graphic design, copywriting, vendor management, and content marketing and strategy. My mission is to use my product management, e-commerce strategy, content creation, and design skills to support businesses that are creating a more ecologically sustainable future. I am always eager to learn new tools and techniques, and to explore new challenges and opportunities in the e-commerce space.