Social Beat

Business Lead for Driving Digital Growth with 2x Revenue Expansion Performance Marketing | Content Strategy | CRO |  Brand Building 
For India's premier brands, Samsonite, WOW, IGP, Adani Sportsline, Ludo Culture, Rummy Prime, Bajaj Broking, Tata Mutual Fund, Mahindra Finance, Greaves Cotton, Little Muffet & more  
Directed cross-functional teams, driving strategic campaigns that consistently exceeded revenue targets
Key contributor to revenue growth by strategic upselling & maximising agency ROI
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WOW (Performance & CRO): Upscaled the ROAS to 2x in just 3 weeks
Samsonite (Branding & Awareness): Conceptualised & scripted 6 films
IGP (Performance Branding & Awareness): 50k VTC, 18% Ad Lift, 21% uptick in transactions
Adani Ahmedabad Marathon:  Record-breaking 20k+ runners registration in a month using Awareness & Retargeting strategy
Ludo Culture (BOF): Driving cash deposits in the wallet at the lowest CAC with 650k+ installs

Sr Strategic Account Manager

- Leading clients with E-commerce Sales, App Installs & In-App Events, Branding & Lead Generation objectives.
- Managed Gamezy, a Real Money Gaming Fantasy App with an APK download-based funnel that observed a quarterly budget of ₹8.6+ CR achieving 600K+ Installs, 550K+ Regs & 160K+ App-Events. Using a platform mix of Facebook Ads Manager & 4C.
- Managed Branding & Multi Funnel optimisations for Dhani. Scaled to a quarterly budget of  ₹11.5+ CR using AAA campaigns, playable ads & multilingual marketing with hyperlocal influencers and a semiweekly asset refresh cycle to achieve 10M+ Installs, 2.6M+ Regs, & 2.1M+ App Events. 
- Managing social strategy for TATA CLiQ. Bagged 9 marketing awards in a year across Innovative Social, Influencer & UGC Campaign categories.
- Achieved a record-breaking number of UGC entries of over 15K+ story tags and uploads and 15M+ Impressions for the Rakhi Campaign
- Created a mall-like experience on Instagram grid bringing the mall onto people's palms during the pandemic. 26M+ Impressions, 2.4M+ Engagement 
Budget forecasting, reporting and all data-driven client-facing requests using AppsFlyer, Google Data Studio, Google Analytics, Facebook Dashboard etc.

Digital Marketing Manager

- Develop a targeted Full Funnel strategy for Malabar Gold & Diamonds. Achieved 1000s of store visits using Facebook's Lead Gen & Store Visit ads
- Managed E-commerce sales for Softsens, a baby care brand using Facebook. With quarterly spends of ₹50+ Lacs gained 10K+ orders with an ROAS of 4 
Leveraged TikTok for Bewakoof.com for App Install & Conversions.  Added video ads strategy led to an overall ROAS of 4X.
- Managed performance for Scootsy, a premium Gourmet food delivery app using NA (New Acquisition), NARM (New User Retention), and RM (Retention) strategy across Android, IOS, web, & Mweb. With quarterly spends of ₹1+ CR. Achieved Android ROAS 50 & IOS ROAS 150 
Ideated & scripted teaser films for Swiggy’s talent hunt contest for Delivery Partners that garnered 350+ participants, 1500+ uploads, 44M+ views on TikTok
- Scripted and executed Ashok Leyland’s Father's Day film as the first task post joining
Setup daily and monthly performance tracker and reporting structure

Sr. Digital Marketing Specialist

SocioSquares

• Led the client to exceed their own engagement and sales goals by 20% by implementing an integrated digital campaign through online advertising, influencer marketing, TV and radio ads, billboards & social media marketing 
• Manage the Social Media Associates and oversee their work, while focusing more on strategy planning & analysis
• Strategized & created a series of creative campaigns for a client who was going to cancel their contract and ended up winning them back as well as 9 more partner clients, increasing billable by $25,000 that month
• Plan, execute & analyze paid search & social campaigns for clients to achieve their cost-per-click and conversion goals
• Build & maintain relationships with internal and external teams including marketing, design, finance and technical departments
• Research & implement new and upcoming trends like live photos and 360 photos

Social Media Manager

• Managed the entire digital marketing for 3-5 client accounts at any given time, consisting of ideation, visualization, daily content, campaigns, optimizations & reporting
• Created and successfully implemented a 2 month integrated digital campaign for client’s 6 city concert tour via organic and paid promotions on Facebook, Instagram & Google Ads; delivered above and beyond expectations with 12+ million impressions, 84k+ engagements and 15% increase in website traffic
• Collaborated with business leaders on creating pitch decks for client meetings for brands like Maruti Suzuki, Bisleri & Zee TV
• Interpreted creative direction and took points from creative briefs to develop great campaign concepts which were presented to the business leaders and clients
• Implemented a successful 25-day online & offline branding campaign for a client, which got extended 6 months due to success

Social Media Associate                                                                              

• Curated high-engagement content on social media channels (Facebook, Twitter, LinkedIn) for clients to reflect the brand voice   
• Produced highly creative and error-free content including daily posts and paid contests for brands across various industries including: financial sector, news publishing, consumer goods, entertainment/media
• Coordinated with client’s partners and sponsors for cross-posting to ensure seamless communication across all channels

Copy Writer

Goldmine Advertising

• Assisted the Social Media Manager in creating engaging social media and blog content
• Implemented daily copy changes as per the client’s request

Social Media (Strategic Planning and Copy) Intern                     

Strategic marketing professional with a total of 8+ years of experience. Demonstrated high-level interpersonal, leadership, and creative skills, while building brand awareness, formulating marketing strategies, and increasing value through social media marketing (SMM) and Performance Marketing campaigns.

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