Partha Majumder's Linkedin Analytics

Use market-specific data to predict traveler actions and online behavior. Focus on direct bookings through brand website. Keep an eye on your competitors and their pricing methods. Win at comparison pricing. Maximize imagery and online presence. Simplify the booking process. Revise your OTA distribution strategies. Connect with your guests at a personal level. Effective Revenue management plan for your hotel. Channel Distribution Strategy========================================== @Invest time to understand your current distribution mix, costs and volumes associated with each channel, and how it compares to your aspired business mix. @Ensure rate and content parity. Make sure only high-quality descriptions and pictures of rooms, restaurants and facilities are populated across all channels. Major channels that do not produce many room nights for the property at the moment should not be ignored. @Offer dynamic packages exclusively on your website, with extra amenities or experiences. This can shift share to the direct website and generate incremental bookings. @Seasonal strategy: limit intermediaries with high commissions during peak season and push low-commission and direct channels instead. Conversely push high-commission channels during low season. @Pay attention to channel-specific reviews. Aim to increase number of positive reviews on those channels, which currently have a small number of mediocre reviews. @Never allow your hotel to fill up with high-commission bookings. Gradually close down commissionable channels as the hotel is filling up and sell the last available rooms direct. @If it is in your best interest to rank high or be ‘recommended’ by an OTA, your hotel generally must offer full availability with no blackout dates. @Ensure your direct channels are mobile- and tablet-friendly, and that “click-to-call”, “e-mail now” and “book now” functionalities exist and work properly. OTAs grew astronomically because of the ease of use. So, make sure that you’re actively making direct booking easy.