Patricia Daue's Linkedin Analytics

Strategy & Digital Transformation Executive with over 20 years of experience in the areas of Strategic Marketing, implementation and management of Digital Business, Organizational Culture, and Human Development. I have held managerial positions in companies such as Natura and Telhanorte, actively participated for 9 years in the development of a technology startup from day one, and have also had the experience of being an entrepreneur in 2 companies - Vértice Consultores (focused on Human and Organizational Development) and Brain&Bros (branding and digital agency). My most recent role was as Director of Consulting in Digital Transformation projects at Driven.CX, developing strategies and business models for the post-digital economy. I have extensive experience with CX (journey mapping and omnichannel experience), high-performance team management, and agile methodology. I have a degree in Advertising, Propaganda, and Creation from Mackenzie University, a postgraduate degree in Marketing from ESPM, a postgraduate degree in Business Management from the Business School of São Paulo, an MBA in Strategic and Economic Business Management from FGV, specialization in Leadership from FIA-USP, and I am currently pursuing a Professional Master's degree in Competitive Advantage from FGV. Advanced proficiency in English and Spanish.