Patrick Hanlon's Linkedin Analytics

BRANDS ARE BELIEF SYSTEMS THAT ATTRACT PEOPLE WHO SHARE YOUR BELIEFS Everyone has a different strategy: social influencers have a strategy, the advertising agency has a strategy, the PR company has a strategy, the packaging company has a strategy. How to weave all of these strategies together into a cohesive whole is what keeps whiteboards in business. We reverse the process by building a Strategic Brand Narrative that comes from the voice of the consumer and the Usr's POV. (Yes, there’s an acronym for that: It’s VOC.) This reverses the traditional top/down monologue and stimulates bottom-up conversations thanks to a unifying storyline that triggers belief, belonging and word of mouth zealotry. ACCOMPLISHMENTS • Book “Primal Branding” is required read @YouTube, largest social engagement platform on Earth • “Primal Branding” was the spine behind the largest media crowdfund raise in history—$10+ million • “Primal Branding” construct helped to develop a Top10 album (2020) • We help transform companies from bundled assets into 10X Brands that trigger successful exits - Transform products into regenerative belief systems that perform in-market and build value for investors, shareholders and key stakeholders Clients have included Google, Microsoft, PayPal, Levi's, PepsiCo, Fossil, Experian, J&J, VW, Yum!, Brave Software, Sunrise Banks, Grupo Colomé (Hess Group), Rasa Vineyards, Aurora Solar, UN and more. BUILD THE STORY OF WHAT YOU WANT TO BECOME • Regain purpose and market share for legacy Brands becoming irrelevant or losing ground • Redesign products or services to meet the needs of new generations (e.g. Millennials) • Help NGOs and dot.orgs identify intention and commitment in today’s “doing good” spaces • Design personal brands so that individuals and personalities can maximize potential • Launch startups so they become relevant and meaningful before launch • Build internal Brand communities to reignite passion, commitment and intention COMPANIES DON'T COME WITH A SOUL, YOU HAVE TO BUILD ONE. Build audiences, advocacy and loyalty Primal Dig sessions deconstruct Brands into Primal Code Primal.Live events bring internal community together Rapid Prototype strategies to validate with core cohorts/personas New media ecosystem drives messaging across Social, Digital and Traditional streams Contact: [email protected]