Patrik Longauer's Linkedin Analytics

I help B2B SaaS companies with content strategies, creating content, and writing persuasive copy that grows the sales pipeline. How do I approach creating content that makes a revenue impact? Instead of isolating marketing into its silo, I connect sales, success, support and marketing teams to extract insights on your ICP. The insights need to include real customer interviews as well. By the end of this, you’ll have a solid base to prepare your messaging and structure your content. Next comes connecting all those ICP insights into a plan with two motions. > Short-term motion - helps sales hit their immediate targets > Long-term motion - builds the sustainable inbound engine Both those motions are integral parts of a well-rounded content strategy that is not channel, or tactic-dependent. It’s in its essence built around your audience and your team. Imagine your: ⚡ Sales teams are happy because it has become easier for them to reach their sales targets ⚡ Success and support teams are happy with the quality of new users ⚡ Marketing is happy because, with a sustainable inbound engine, there is more room to do wild experiments Want to bring that vision to life? Shoot me a DM. 💬 P.S. Feel free to skim through my portfolio to get the jist of my style. portfolio: https://patriklongauer.journoportfolio.com