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Patrick Tyers

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With 15 years of industry experience as a creative designer, strategist, and marketer, my journey has been a rewarding exploration of opportunities with both established and emerging brands, spanning a diverse range of projects. My career started after graduating from La Trobe University with a Bachelor of Visual Arts (Graphic Design), and it has since evolved through various agency and consultancy roles. Beginning as a Graphic Designer, I progressed into more strategic positions as a Senior Art Director and Creative Director, honing my skills in the creative realm. As my journey continued, I transitioned into business development, taking on the role of an Account Director. This pivotal role involved building and nurturing a robust portfolio of local and national clients. In recent times, I've had the privilege to collaborate directly with national and international companies, ranging from startups to multi-nationals. My expertise now lies in consulting on branding, collateral development, and sales and marketing strategies, providing valuable insights to these organizations. Presently, I hold two significant roles; as the Founder and Managing Director of Racket Agency and as the Co-Founder and Head of Design & UX at Hyvio. Additionally, I take pride in dedicating my time and expertise to the Werribee Football Club, where I contribute as a member of their Marketing Advisory Committee. My journey as a creative professional has been both enriching and fulfilling, and I'm enthusiastic about continuing to contribute to the success and growth of brands and businesses across diverse industries.

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