Paul Olaniyi, MBA's Linkedin Analytics

Paul is a seasoned digital marketer with over five years of experience in driving growth for small and medium-scale enterprises through innovative organic and paid digital strategies. His journey in the marketing landscape is marked by a relentless pursuit of excellence and an unwavering commitment to continuous learning. Paul's expertise lies in crafting tailor-made solutions that resonate with the unique needs of businesses, demonstrating his adaptability and problem-solving acumen. As a fervent advocate for creating value, Paul's career is underscored by his entrepreneurial spirit. Upon completing his education, he spearheaded the creation of Urban Job Center, an online platform aimed at revolutionizing the job-matching process for Nigerian graduates. Despite facing regulatory challenges, this venture underscored his ability to identify market gaps and develop practical solutions. This experience not only honed his resilience but also deepened his understanding of the challenges faced by young professionals and businesses alike. Pivoting from this venture, Paul identified another opportunity in the market – the untapped potential of digital marketing for small businesses in Nigeria. Leveraging his acquired skills, particularly in Facebook advertising and other digital marketing tools, he successfully assisted numerous businesses in implementing cost-effective promotional strategies. Paul's career saw a significant advancement when he joined Betaplatform Limited as a Marketing Manager. In this role, he led groundbreaking initiatives, contributing to over a 100% growth rate in the customer base by integrating traditional and digital marketing channels. This experience further solidified his proficiency in leading marketing strategies and his capability to drive substantial business growth. Further enriching his expertise, Paul pursued an MBA, which culminated in a pivotal internship at Chotcut and eventually led to a promising position at Prometheus Consulting Limited. Throughout his career, Paul has consistently demonstrated a unique blend of entrepreneurial drive, marketing savvy, and a genuine passion for fostering growth and innovation in the digital space. Paul's journey is a testament to his ability to navigate the complex landscape of digital marketing and business development. His unique selling proposition lies in his entrepreneurial mindset, adaptability, and proven track record in creating effective, scalable marketing solutions for diverse business needs.