Paul Thomas's Linkedin Analytics

My mission is to make consumer planning and insight the lifeblood of every business I work for and to imbue that attitude into my teams and my agencies. I am not your typical researcher. I strive to see insights making a difference and making sure the business makes the right, profitable decisions. I have been privileged in my career to work on amazing brands from Kinder Surprise to Ferrero Rocher, from Johnnie Walker to Tanqueray and from Guinness to Peroni. I have always prided myself on making a measurable, and commercial, impact through the insight work my team and I deliver. Across insights and innovation, I bring a broad range of skills and experiences, both agency and clientside - I have a particular passion for ad hoc advertising, packaging and innovation insight work. I am comfortable across quant and qual, and pride myself in delivering great insight, quickly and at a good cost - and making my agency partners part of the team with me.