Intradiegetic

Empowered organizations to define and refine their corporate identity by comprehensively analyzing narrative frameworks, competitive landscapes, future-oriented communication strategies, and stakeholder demands. Provided expert guidance in crafting and executing global corporate strategic narratives that enable businesses to navigate intricate challenges while positioning for sustainable growth.

•	Worked with and in partnership with European and U.S.-based companies in the Energy, Environment, Banking, Consulting, and other industrial sectors
•	Integral strategic communication plans and tools   
•	Messaging and corporate positioning
•	Product narrative building, positioning, and promotion
•	Structure and team building
•	CEO communication training and coaching
•       As a communications expert with Th! ink Europe, contribute to the strategic development and implementation of European energy and sustainability projects.

Key Challenge:  Build reputation and brand value while driving growth.

Director of Communications Consulting & Founder

ADNOC Distribution

Responsible for all communications functions, including internal and external communications, marketing communications, digital communications and social media, corporate communications (including M&A), events and sponsorship, and CSR. Led a diverse team of 40 individuals representing various nationalities and cultures. Recognizing the importance of effective leadership and guidance nurtured a supportive and inclusive work culture that fostered belonging, collaboration, and mutual respect among team members. 

•	Generated the highest media coverage since the company's IPO and made a key step-change in brand recognition concerning CSR and digital communications
•	Directed large events such as Desert Rally, Formula 1, and AD Marathon
•	Drove digital communications and social media, both consumer and corporate
•	Developed CSR across the entire company and all seven Emirates

Key Challenge: Providing the necessary support, resources, and opportunities for each team member's growth, ensuring they are empowered to make meaningful contributions to the organization and excel in their careers while developing global best practices.

Vice President Communications

Provided expert guidance in crafting and executing global corporate strategic narratives that help businesses navigate complex challenges while positioning for sustainable growth.

- Development of integral strategic communication plans and tools  
- Messaging and corporate positioning  
- Organizational structure and team building  
- CEO communication training and coaching  

Key Challenge: Building reputation and brand value while driving growth in a volatile global environment.

Independent Consultant

Nexans

•	In charge of corporate communications, employee engagement, external affairs (encompassing public affairs), media relations, digital communications, and marketing communications worldwide.
•	Responsible for the development and execution of the communication strategy to support all business activities.  
•	Accountable for reinventing Nexans' global brand and image to position the company as a leader in its space.
•	Supervised the creation and implementation of an employee engagement strategy in 100+ sites in 34 countries. 
•	Charged with restructuring the communications function while making it a driver for Group transformation.
•	Management of an HQ team of 16 (7 direct reports) 

Key Challenge:  Transform the communications function while positioning the company for growth to become a leader in key markets by constructing a customer-centric culture and a strengthened global brand.

Corporate Vice President Communications

GE Power Conversion

•	Collaborating closely with the CEO and Leadership Team, responsible for developing and executing internal communications and external affairs strategy.
•	Charged with building a company culture consistent across five continents and 15 production sites.
•	Management of CEO and leadership team communications and leadership meetings.
•	Presentation of quarterly results to the extended leadership team.
•	Accountable for all internal and external publications, documents, and tools.
•	Recognized in GE for "Best Practice" for internal and external communications programs.
•	Protected GE's reputation through global crisis management.

Key Challenge:  Drive company culture to consistently add customer value while building a reputation externally as a market leader.

 Global Head of Communications, GE Energy Connection’s Power Conversion Business & GE Marine

•	Directed the creation, coordination, and implementation of the company's external communications strategy worldwide, encompassing media, social media, analysts, and relevant government and NGOs. 
•	Responsible for protecting and developing the GE brand within the Power Conversion business.
•	Actively managed all levers of communication to drive customer engagement.
•	Drove campaigns positioning GE as a recognized thought leader in the energy debate.
•	Daily management of a team spread over five continents.
•	Recognized as one of GE's European Centers of Excellence for External Affairs.

Key Challenge:  Create a reputation for a global organization to drive customer engagement.

Global Head of External Affairs

TotalEnergies

•	Led a team that developed a 5-year strategic external communications plan with a budget of nearly 50 million USD. The project covered all domains of corporate communications, including public affairs and crisis preparedness. 
•	Responsible for building a corporate structure in Dubai and recruiting the Head of Communications for the Middle East and their team.
•	Drove the plan's launch, set up all the tools for its execution budget management, and put into place measurement mechanisms for gauging the success of changing stakeholder perceptions.

Key Challenge:  Build a consistent and executable communication plan governing 15 countries with highly diverse interests and challenges to bring stakeholder value and secure the business regionally.

Project Head for the creation and the implementation of Total’s communication strategy - Middle East

•	In charge of Media Relations for the TotalEnergies Group of companies worldwide across all business sectors, including Exploration and Production, Refining and Marketing, Petrochemical and Specialties, Gas and Power, and New Energies.
•	Managed a team of 8 people at headquarters in Paris and remote management on media issues of some 20 communication officers worldwide.
•	Responsible for developing and implementing the media communication strategy and, notably, the internationalization of TotalEnergies’ reputation using international, regional, and local media. 
•	Interfaced daily with the CEO and upper management to develop positions, provide advice, and arrange high-profile interviews or press actions.

Key Challenge: Internationalize TotalEnergies reputation by first internationalizing the media team and strategy and accompanying a major management style shift following the CEO change.

Global Head of Media Relations

•	Constructed five-year strategic communication plans in Canada in 2006 and China in 2007/2008 by managing international consulting agencies and coordinating multicultural teams in the Group's affiliated local companies.  
•	Accountable for allocating and managing a project development budget of 1.2 million euros and indirectly responsible for approximately 24 million euros project implementation budget.

Key Challenge:  Build a coherent and executable international communication strategy based on business priorities regionally and then present to the board of directors to get the adequate funding to build and execute over 5-7 years.

Global Head of International Communication Development

•	Responsible for planning, organization, leading, and managing media relations.
•	Organized and managed the Group's bi-annual press conferences in Paris, London, and New York to present the company's earnings and strategy.
•	Led press trips to production facilities on and offshore 6 to 9 times a year.
•	Charged with developing, training, and presenting the company's press relations rules and procedures to upper management, developing and implementing crisis communication.
•	Spokesperson concerning the company's projects and strategy and managed crises on a global basis.

Key Challenge:  Accompany Total in the media as it concluded the merger of Total, Fina, and Elf so that investors, partners, and governments would perceive the new company as the 5th largest Global Oil major.

Press Officer and Corporate Spokesman, Exploration & Production, Gas & Power and Corporate Affairs

Netgem

•	Working directly for the CEO, responsible for the development and execution of a pan-European communication plan to create the reputation of Netgem at a time when the company was unknown.   
•	Spokesperson.

Key Challenge: Build a start-up's reputation during and following the company's IPO.

Senior Communications Manager

The Economist

Covered essential stories concerning developing technologies and trends in France and Europe for The Economist and its sister publication Information Strategy and The Economist Intelligence Unit (EIU).

Key Challenge: Constantly identify trends that would interest the readership of The Economist.

Freelance Technology Writer Economist Publications

The New York Times

•	Demonstrated the ability to identify market trends.
•	Excelled as a writer and built the skill-set necessary to become a talented storyteller
•	Developed an excellent understanding of the latest technologies and international financial markets.

  Key Challenge: Develop storyteller capabilities that would resonate with the readers of the NYT.

Staff and Journalist

UNESCO

Apprenticeship

Communication professional experienced in building and driving innovative strategic communication plans that create brand value—served as a trusted adviser with exceptional skills managing media, leading crisis communications, providing executives with strategic counsel, driving significant change management initiatives, and acting as a chief spokesperson. Deep-set roots in journalism and a strong creative storyteller able to build impactful narratives.

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