Republic Polytechnic

Navigating the intersection of academia and industry, I diagnose bespoke solutions for learning and capability development. My canvas includes small-medium businesses, multinational corporations, and government agencies.
Organizational Alchemist: I blend data analysis with a consultative approach, delivering recommendations that transform organizations.
Project Maestro: My structured, data-driven project management ensures seamless program execution.
Social Commitment: I support Skillfuture Singapore and Workforce Singapore, championing job redesign, workplace learning, upskilling, coaching and mentoring for Singapore’s enterprises.

Senior Lecturer - Academy for Continuing Education 

Nanyang Polytechnic

Spearheading mobile learning applications and content curation, I’ve woven generative AI into our curriculum.
Go-to-Market Navigator: My project management expertise ensures successful launches.
Retail Renaissance: I deliver WSQ Certificate to Diploma programs in Retail Management.
Workshop Weaver: From Design Thinking to Sales Leadership, I empower learners with practical skills.
Social Impact Palette: My canvas extends beyond profit margins—I foster workplace learning and communication.

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Senior Lecturer, Design Thinking & Digitalization

WSA Management & Consulting

Digital product and platform development, business transformation, AI implementation and business scaling.

Digital Business Consultant

Ministry of Culture, Community and Youth (MCCY)

Co-developed digital innovation & transformation strategy, build adoption, capability and project development and fund management.
Achievements: Established cross-agencies digital platforms for cloud based archival, data visualization, consumer-facing event listing and ticketing, immersive visitor e-experience, and digital innovation and technology advisory board. Instituted COVID relief grocery voucher software and successfully distributed and tracked vouchers

•	Researched and analysed pain points and objectives of internal and external partners to establish strategies, processes, platforms and KPIs, by consulting with industrial and corporate leaders.
•	Directed and formed a digital Innovation and Technology advisory and cross-agencies taskforce to build digital backbone, innovation, grant approval governance and monitoring framework. 
•	Influenced as chief of liaison & stewardship by planning master agenda, aligning, facilitating endorsements of strategies and budgets to ensure technology rollout and digital adoption.
•	Conceptualized and propagated digital transformation roadmap, toolkits, and funding schemes to facilitate sector-wide innovation and adoption, via online marketing and events eg. SWITCH

Assistant Director, Digital Strategy, Transformation and project management

PepsiCo

Innovation Enablement
•	Shaped APAC innovation strategy, identified and delivered harmonized platform (from idea to shelf), resulting in an incremental annual revenue of $25 million.
•	Performed reporting & analysis of innovation pipelines and growth gaps to propose specific project-based needs (category prioritization & resourcing decision support, speed-to-market assessments) for each BU.
•	Created a pipeline of 20 new and renovated products annually, ensuring packaging coherence and compliance with product value proposition, brand strategy, labelling, regulations, customs, and logistics.
•	Led project to build product innovation hub in Korea and expanded brand footprints into 9 new markets.
•	Achieved a 50% increase in sales volume with a 97% customer satisfaction.
•	Served as APAC innovation steward in NPD forum to influence global R&D on APAC’s product design and garner local markets’ buy in and commercialization.
Launched 1st Quaker oat smoothies, coffee, and breakfast menu in quick service restaurants in APAC.
Commercialization and Digitization Project Management
•	Drove APAC commercialization agenda to develop business cases and ensure smooth project execution through the Stage Gate Process (Gate 1-5).
•	Led and executed innovations, renovations, Lift&Shift and Lift&Adapt projects and increased speed-to-market by 100%, resulting in a 5-8% incremental margin.
•	Managed the cross-functional team to deliver against the agreed milestones, managing expectations and deadlines for deliverables.
•	Established a digital virtual trading hub to support Lift&Shift and optimize corporate tax and import duties. 
•	Supported outsourcing supply chain initiatives in India, China, and Indonesia with new manufacturing partners. 
Capability Development 
•	Developed training programs across APAC to elevate innovation & commercialization capability, driving best-in-class pre- and post-launch innovation tracking and distilled the learning for shaping innovation strategy.

APAC Innovation & Commercialization Lead

DavosLife Science 

•	Developed and implemented a new market development and marketing strategy, resulting in the acquisition of 30 new customers and the expansion of brand footprints across Asia Pacific, China, and the USA through account-based marketing pitches and product management.
•	Recruited, trained, and nurtured 10 distributors in Asia from product incubation to launch stages. 
•	Collaborated with internal and external stakeholders to deliver customers’ new product development and ensure alignment with customers’ market value proposition, product specification, custom, regulatory & logistics.
•	Established relationships with Key Opinion Leaders and players, media outlets, and higher education institutions to share and research best industry practices, learning, and scientific and academic medicine.

International Marketing and Business Development Director

A.S. Watson Group

Group Category Development Manager

Beacons Pharmaceuticals

General Manager, Pharmacy Development and Sales Leadership

DFI Retail Group

Senior Category Manager

Digital Strategic Business Consultancy l AI Strategic Partnership and Business Development I Product and Content Innovation l Digital Transformation | AI and Design Thinking l Workplace Training & Change Management

🏥 Healthcare Sector (14 Years)
Direct-To-Consumers and Doctors (12 Years): I’ve honed my skills in patient-centric care, understanding their needs and delivering solutions that matter. Working closely with healthcare professionals, I’ve shaped strategies for better patient outcomes.
Direct-To-Distributors (2 Years): Collaborating with distribution partners, I’ve optimized supply chains and ensured seamless product delivery.

🌱 Consumer Nutrition Packaged Goods (6 Years)
Direct-To-Consumers (6 Years): My passion for nutrition and wellness led me to create consumer-friendly products that promote health.
Roles: I’ve driven product innovation and forged strategic partnerships across APAC, China, and the Middle East.

🚀 Emerging Tech (3 Years)
Direct-To-Industry Players and Government Agencies (1.5 Years): I’ve advised on tech adoption, fostering growth and efficiency.
Direct-To-SME and Micro-SME Business Owners (1.5 Years): Guiding small businesses through digital transformation, I’ve championed change and enabled success.
Roles: My expertise spans business consultancy, marketing, solutions development, and learning initiatives.

Empowering Learning and Transforming Lives: Bridging Commercial and Social Impact (1 Year)

🌏 Geographical Coverage: Singapore, China, APAC, Global

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