FreeWheel

• Spearheaded B2B marketing initiatives for FreeWheel's Buy-Side and Sell-Side platforms, elevating sales teams with compelling proof points and amplifying product visibility.
• Devised and executed comprehensive plans for client acquisition, successful onboarding, usage enhancement, and churn reduction.
• Conducted in-depth competitive analysis to drive informed decision-making.
• Developed impactful product positioning strategies, effectively communicating unique
value propositions through diverse formats.
• Orchestrated a successful European event gathering key broadcasters and Product
teams, boosting trust and collaboration.

Senior Product Marketing Manager

CANAL+ Group

• Maximized value and engagement within two distinct subscriber portfolios, driving increased customer loyalty and satisfaction.
• Led overhaul of consumer subscription offerings, defining multi-channel commercial proposals for a cohesive and effective strategy.
• Implemented robust reporting mechanisms to monitor value and volume impacts of customer migration to new offering structure.
• Collaborated cross-functionally to design customer journeys, leveraging insights for functional IT requirements.
• Introduced innovative initiatives to enhance long-term value of 'Pay-as-You-Go' subscribers.
• Utilized data-driven strategies informed by key metrics, surveys, and financial reporting for agile decision-making.

• Spearheaded measures to improve customer retention rates during a challenging churn crisis.
• Implemented strategic retention plan based on customer segmentation model, tailored to life cycle stages.
• Developed proactive retention strategy, optimizing pricing and introducing custom loyalty plans.
• Orchestrated successful promotional offerings for prospects, aligning with seasonality and sales objectives.
• Collaborated with creative agency to design captivating visuals for physical and digital sales points.

Product Marketing Manager

• Provided valuable financial insights, analysis, and advice to supported teams.
• Led contract reviews, financial modelling, budgeting, and strategic planning.
• Assisted CEO with dashboard creation, enhancing transparency and decision-making.
• Tracked, analysed, and forecasted clients' revenue to maximize profitability.
• Contributed to successful new channel acquisitions through due diligence and synergy
identification.
• Managed a team of four professionals, providing guidance and support.

Senior Financial Analyst & Business Partner

Valeo

• Managed budgeting, forecasting, turnover, production cost, and margin analysis. • Ensured compliance with internal sales procedures and regulations.
• Analysed daily industrial KPIs, overheads, scrap, transport costs, and margins. 
• Key user of SAP CO module.

Finance Analyst

Experienced senior manager with a strong background in Ad Tech and Pay- TV industries. Proven expertise in B2B and B2C approaches, coupled with strategic and operational lifecycle management. Skilled in data analysis and finance, gained through extensive financial experience.

Taplio

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