Pauline Lefebvre's Linkedin Analytics

Marketing is for me a science which excites me everyday. What I appreciate the most in my mission as a marketing professional is to always be creative, pushing new ideas through new trends. Since, my first experience under IGS Group, I am a customer-oriented marketing person with making a point of getting a full synergy between marketing and sales teams. I developed since now a deeper expertise in lead generation campaigns creation. In addition to this, I tested (it's what I prefer in marketing "to test") with implementing 360° marketing approaches including digital (social, websites, SEO), content creation, telemarketing activities as well as events/trade shows in mainly B2B context. As Marketing and Communication Manager at TVH Consulting, my objective was to structure the marketing team through an audit to put in place the right marketing strategy with the relevant tools and recruit efficient and experienced people for both marketing and telemarketing departments which I'm in charge of.