Marketing durable

J'investis 1% de mon CA dans des entreprises engagées écologiquement via la plateforme de crowdfunding LITA.CO. 

Entreprises soutenues :
2023 : CILKOA (investissement en actions)

Investissement dans des entreprises engagées

RDV bimensuel dédié aux acteurs de l’impact positif, côté B2B : https://paulinevettier.substack.com/
Ma promesse ? 
Un partage de ma veille pro et des bonnes pratiques issues de mes missions, 100% actionnable dans ton business.

Newsletter Marketing durable - Rejoins +1000 abonnés (paulinevettier.substack.com)

𝐃𝐮𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬:
•	Outsourced Marketing Manager (CMO as a service): part strategy, part operations, I provide the thoughts, methods and tools to (finally!) structure your marketing actions and generate qualified demand.

•	Freelance Press Officer: Do you want to get your name in front of the key media in your sector? I can help you get published, interviewed and featured. 
My #1 objective: to increase your brand awareness.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: 
Energy, climatetech, cleantech, greentech. In B2B only.

B2B Marketing and PR consultant serving energy and climatetech businesses

Réseau Les Premières

- Conseil, mentoring et formation en Relations presse pour les Dirigeantes et leurs équipes
- Média training des Dirigeantes accompagnées

Les Premières c'est : 

▪️ le 1er réseau d’incubateurs dédié aux entrepreneurEs et équipes mixtes innovantes
▪️ +15.000 Porteuses de projet en contact avec les Premières
▪️ +5.000 EntrepreneurEs accompagnées par le réseau
▪️ +2.000 Entreprises créées

Mentore en Relations presse

Scalezia.co

On co-pilote la croissance des start-up et TPE/PME ambitieuses 👉 Scalezia.co🌱🌳

En tant qu'Advisor Scalezia, accompagnement des clients des secteurs énergie-climat à la mise en place de stratégies marketing : 

- Stratégie marketing annuelle (plan marketing)
- Stratégie de contenus (inbound / newsletter)
- Stratégie de nurturing
- Relations presse

Experte en Content marketing et Relations presse

Time for the Planet

Time For The Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. 

Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! 
➡️ time-planet.com/fr

Associée

EIT InnoEnergy

In charge of the Marketing department of EIT InnoEnergy France, I have contributed over the past 7 years to drive the marketing function from a mostly communication-based activity to one that collaborates closely with the sales team. Here are my tools:

• STRATEGIC MARKETING: market research and exploration (ex. identification of nuclear market opportunities worldwide), client intelligence (VOC, interviews…), product repositioning. 
• INBOUND and AFFILIATE MARKETING: 150+ multi-channel campaigns to ensure qualitative and quantitative deal flow, including email campaigns (33% open rate, 4% click rate, 12% CTR). Large use of prescribers for events’ promotion. Support to start-ups in their crowdfunding and pre-sales campaigns (Kickstarter, Wiseed).
• 25+ EVENTS ORGANIZED (exhibition at fairs, VIP and corporate events, meet-ups…). 
• INTERNATIONAL BUSINESS DEVELOPMENT:  Lead generation in France, India, Italy, Belgium (LinkedIn Campaign Manager, presentations and 1-to-1 meetings with prospective students).
• GO-TO-MARKET SUPPORT: case studies to promote product portfolio, customer references and client testimonials to support the business of energy start-ups.
• PARTNERSHIP MARKETING as part of our reach strategy
• DIGITAL MARKETING: lead gen (Mailchimp, Hubspot, LinkedIn), CMS (Wordpress, Umbraco, Akero).
• SOCIAL MEDIA: community management (Hootsuite, Hubspot, Jive). Reverse mentor and trainer of 15+ employees in using it. 
• PRODUCT MANAGER: +200% of sales in 2 years for the Executive Education certificate “Entrepreneurship in Renewable Energy” (in partnership with Ecole polytechnique and HEC Paris)
• PRESS RELATIONS: +300 Tier A PR coverage (incl. Bloomberg, Reuters, Les Echos, TV and radio interviews)
• PROJECT MANAGEMENT in CONTENT MARKETING: launch of Webzine "InnoBlog", and managed a community of 13 student ambassadors.
• EXTERNAL COMMUNICATIONS for brand awareness (product videos, industrial mock-ups, brochures…)
• MANAGEMENT of 7 collaborators

Head of Marketing and Communications, France

Marketing and Communications Manager

• In charge of communication, Web 2.0 and PR for the conference
→ 200 attendees to conference
→ 1 million views of videos on Youtube
• President of the Association IdéeAlpes: management of project, budget and team of 14
• Coaching of 11 multidisciplinary speakers: preparing their speeches on the topic "Future Learning(s)" 
→ tinyurl.com/tedxisereriver

License holder & Co-organizer, TEDxIsèreRiver conference

Itris Automation Square

In charge of planning, implementing and monitoring all marketing and communication operational activities for the company:

• Email Marketing: wrote and sent 79 campaigns for PR and Clients (in French and English)
Average increase in mailing list contacts: +153% | Average open rate: 18% | Average click rate: 1.2% | Press lists created ex nihilo
• Press and Customers relations: created print and online communication materials (releases, product datasheets, customer testimonials, success stories...)
• Corporate Website: +58% increase of traffic. Daily updates through Wordpress/HTML
• Development & Management of CRM databases
• Web 2.0 communication: generate content marketing and activity on Twitter, LinkedIn, Viadeo, SlideShare accounts
• Event management: organized 3 corporate seminars and attendance to B2B trade shows (France, Italy)
• Business development support for the Italian market
• Daily translations in English {} French {} Italian of all materials

Marketing and Communication Officer

Schneider Electric

Within BipBop, Schneider Electric's CSR Access to Energy program for the population at the Base of the Pyramid (BoP):

• Design of website for the Schneider Electric India Foundation
• Studied BoP market potential for lighting, solar home systems, irrigation and micro-grid
• Creation, design, translation of manuals, packaging and labels for domestic photovoltaic lighting systems
• Benchmark of competitors’ products

Market Intelligence intern

Within BipBop, Schneider Electric's CSR Access to Energy program for the population at the Base of the Pyramid (BoP):

• Main administrator of a bilingual digital communication device: management of CMS for http://bipbop.3c-e.com/
• Creation and update of Web content for 30 projects in English and French: videos, image editing, writing of articles and project-description on social business themes

Project Officer in Digital Communication

ACWR

ACWR is an NGO in consultative relationship with the United Nations, which conducts peace forums at the United Nations, lecture/meditation instruction and comparative analysis of the World's scriptures. It's aim is to promote peace through interfaith sharing of the universal principles that underlie the different faith traditions (www.CentreWorldReligons.org).

• Analysed the fundraising strategy to generate revenues
• Created a fundraising plan

Fundraising Intern

Pace University

Pace University is an independent university with campuses in New York City and Westchester County.

• Set up communication projects around sustainable development
• Designed 9 posters and a sustainability documentation promoting eco-citizenship geared towards informing faculty and staff

Intern in Communication on Sustainable Development

Become top of mind! I boost the brand & reputation of environmental companies • Part marketing, part PR, 100% dedicated to green energy and climate players • Your LinkedIn mentor • Newsletter Marketing Durable

🔌 Are you a CXO in a B2B company in the sustainable energy sector?
🧠 Do you need to raise its profile and become top of mind?
🧲 Would you like to use press relations as a lead and talent acquisition channel?

If the answer is YES, we are meant to meet ⬇️

For 11 years, I was a Marketing Manager, driven by a single mission: to promote the energy solutions of passionate entrepreneurs, in Europe and India. 

When I launch my freelance career in 2021, as an outsourced Marketing Manager... surprise!
+50% of the assignments I got were for press relations. 

Against a backdrop of climate emergency, 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐮𝐬𝐭 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞𝐢𝐫 𝐯𝐨𝐢𝐜𝐞 𝐡𝐞𝐚𝐫𝐝!

Today, I a,m the Press Officer ally of marketing departments. 

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬? Europe's most promising sustainable energy scale-ups and SMEs.

𝟑 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞

• through freelance missions
• collaborating "as a service" 1 day a week 
• to train, mentor and media train your teams

𝐍𝐁: fluent in English and Italian

📈 𝐌𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬

• 38 customers supported in 3 years
• 83 assignments carried out - including 43 as press attaché
• AFP exclusives and my clients in Forbes, France Inter, L'Usine Nouvelle and Les Echos\• 4M views/year of my LinkedIn posts
• 10 podcast invitations 

𝐋𝐞𝐭'𝐬 𝐠𝐫𝐨𝐰 ! 🚀

👥 PM me on LinkedIn
💻 Visit https://paulinevettier.com/
💌 Join +1000 readers to my newsletter https://paulinevettier.substack.com/

🍿 Fun facts about me: I am fluent in English and Italian; my clients cover 9 time zones, from Cambodia to South Africa; I have run two marathons (2016 + 2024); I co-organized a TEDx in 2013 in Grenoble; in addition to France, I have lived in 5 countries (Canada, Italy, USA, India, South Korea).

18 millions de véhicules électriques en France d'ici 2035 : un défi énergétique colossal
Vianney DEVIENNE, CEO de Zaptec France, décrypte les enjeux de la recharge intelligente dans une interview exclusive pour Techniques de l'Ingénieur.

Les chiffres clés :

➡️ 2,35 millions de véhicules électrifiés en France (fin septembre 2024)
Projection : 18 millions de VE en 2035 (sur un parc de 38 millions de véhicules)

➡️ 1,4 million de bornes chez les particuliers, 1 million en entreprise

➡️ Objectif : 400 000 bornes publiques d'ici 2030

Le défi majeur côté réseau ? Eviter le black-out

Selon Enedis et RTE, multiplier par 8 le nombre de bornes de recharge pourrait générer un pic de consommation équivalent à 18 tranches de centrales nucléaires !

La solution ? La recharge intelligente.

Voilà comment elle fonctionne :

Contrairement à la recharge naturelle qui sollicite immédiatement le réseau, la recharge intelligente optimise la charge en tenant compte :

👉🏻 Du prix de l'électricité (heures pleines/creuses)
👉🏻De l'autoproduction locale (panneaux solaires)
👉🏻Des besoins réels du véhicule
👉🏻Des autres consommations du bâtiment

Résultat : une recharge moins chère, plus verte, sans surcharger le réseau.

La vision de Vianney :

"Inutile de surdimensionner notre réseau, il faut apprendre à gérer l’électricité de façon plus fine et plus flexible"

"Le consommateur va progressivement devenir acteur du réseau électrique. Notre métier est de proposer des solutions matérielles et logicielles évolutives pour permettre aux opérateurs de délivrer des services de pilotage intelligent essentiels dans les 10 prochaines années."

Découvrez l'interview complète, sous la plume experte de Arnaud MOIGN : https://lnkd.in/gZH8e4N7

Pauline Vettier🔋

PR Consultant in sustainable energy • 48 companies supported • 15 years of Marketing-PR expertise • Marathon runner

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