Norwex USA

• Lead comprehensive email marketing program encompassing strategy, planning, and process establishment
• Supervise direct report and provide assistance for all bulk email distributions
• Collaborate with various teams to configure tailored customer journeys within Listrak ESP platform
• Implemented SMS program featuring two short codes across four languages

Email Marketing Manager

Profiles

• Act as expert for all things email marketing related for single client 
• Conducted a comprehensive audit of the entire email marketing program, offering valuable insights and recommendations for enhancing existing lifecycle flows/campaigns and proposing new ones
• Implemented an iterative A/B testing plan within DotDigital ESP
• Ensured client’s readiness for the February 2024 Gmail/Yahoo changes: setup of DMARC, SPF, and DKIM, activated one-click unsubscribe in all headers and optimized mailable segments to target engaged customers
• Established deliverability monitoring through GlockApps and Google Postmaster Tools, providing proactive measures and tips to address potential blocklist placements or deliverability issues

Email Marketing Consultant

Winc Wines

•	Oversaw entire DTC email marketing program from planning and strategy to hands-on development and implementation, contributing to a total annual revenue of $72 M (2021)
•	After being acquired by Full Glass Wine Co, led successful migration and implementation from Responsys to Klaviyo
•	Conducted weekly analysis and presentation of email KPI results to the leadership team, providing insights and strategic recommendations
•	Created workflows and solutions to increase email production efficiency with up to 95% time saved
•	Implemented strategic A/B testing initiatives on automated marketing campaigns including triggered emails, transactionals and drip programs, increasing conversions/revenue per campaign from 1-200%
•	Served as an in-house email marketing expert, advising cross-functional teams (marketing, brand, B2B, product, engineering) on best practices for design, deliverability, list segmentation, and personalization
•	Proactively monitored deliverability and list health, maintaining a 95-100% delivery rate, and effectively avoiding blacklists and spam traps
•	Developed dynamic, highly personalized, responsive HTML email templates
•	Managed the SMS program in Attentive, establishing transactional journeys via Malomo, and executing bulk promotional sends

Senior Email Marketing Manager

Experian Marketing Services

• Serviced $9.5+ billion multi-national hotel and resort client including its 12 major brands (Hilton) as well as other Fortune 500 companies
• Managed database of 55+ million subscribers including creating and updating lists and segmenting data
• Executed day to day production tasks such as mailing set-ups, QA, segmentation and data loads
• Mentored and trained six account managers on various tasks, concepts and projects
• Managed projects including setting up affiliates, forms, auto-loads, sftp pgp encryption and security audits
• Interacted with client on a daily basis; answered questions regarding day to day tasks and/or special projects
• Proactively reached out to and respond to client to resolve issues, propose solutions and escalate to the appropriate person/department to the point of resolution
• Conducted training sessions with client and client affiliates
• Created weekly, monthly and quarterly reports as well as ad-hoc custom reports

Senior Account Manager, Cross Channel Marketing

Sotheby's

• Directed email campaign program for wine department using ExactTarget (SFMC) including bi-weekly bulk sends, auction results from NYC, London and Hong Kong, and special campaigns such as Bordeaux En Primeur
• Developed systematic workflow to increase overall email production efficiency by up to 75% per campaign
• Proofread/QA’d all campaigns across multiple browsers, email clients, tablets and mobile devices
• Utilized Photoshop, HTML and CSS in creation and design of email campaigns and creative assets
• Maintained email blast calendar; liaised with marketing managers for timely marketing approval
• Posted all campaigns, events, press releases and industry news to Facebook, Twitter and Tumblr
• Generated and analyzed custom weekly, monthly and historical reports in Excel and Google Analytics
• Merchandised all skus including item creation, website taxonomy, product descriptions and pricing
• Photographed and cataloged all new products; administered entire photo database
• Responsible for payment of all invoices and tracking within SAP software
• Worked directly with vendors, negociants, other auction houses to purchase new products

Web and Marketing Coordinator

JEAN-GEORGES MANAGEMENT

• Managed four member team, ensuring Three Michelin star level of service under high pressure setting
• Developed and maintained relationships with high profile clientele including celebrities, C-suite executives, politicians and heads of state

Maitre d'

Momofuku Ko

• Managed beverage program including purchasing, budgeting and determining wine pairings for 2-Michelin starred cuisine on a nightly basis
• Mastered multi-tasking skills supervising all wine sales and service in fast-paced environment
• Accountable for monthly inventory count and reconciliation

Sommelier / Server

Cameron Hughes Wine

• Composed two-four email campaigns per week using StreamSend and MyEmma
• Created monthly online marketing and email blast calendar with strict deadlines
• Built brand recognition through social media: Facebook, Twitter, YouTube, Wine 2.0, RadCru
• Audited and maintained CMS for eCommerce store website as well as main website
• Liaised with Director of Technology for website redesigns and upgrades
• Increased online sales by 32%
• Helped improve CTR from 2% to 11% with new functionality
• Drafted product descriptions, tasting notes and web content for online merchandise 
• Created rewards program to increase customer loyalty
• Primary responder to all customer service inquiries via email and phone
• Supervised DTC warehouse, monitoring supplies and inventory, placing orders as needed
• Provided administrative support to top level executives and field sales team

Direct to Consumer Sales Coordinator

Wine Cask Restaurant 

• Directed and increased website traffic through writing and building effective email campaigns to promote special events and exclusive deals using Vertical Response
•  Undertook full responsibility for all wine sales in fine-dining restaurant and adjacent retail store; supervised sales team of 10
•  Worked floor as sommelier and maintained Wine Spectator Grand Award winning wine list
•  Conducted wine tastings with wait staff and decided wine pairings for chef’s tasting menu on nightly basis
• Organized bi-annual Santa Barbara Wine Futures wine events
• Built and maintained professional relationships with regular clients
• Coordinated and organized monthly print newsletter
• Received and processed invoices for all wine deliveries

Sommelier/Retail General Manager

Digital marketing professional with extensive experience directing global email campaigns for large 
multi-national and boutique clients as both in-house expert as well as on the agency side. Specialties include hospitality, food and wine industries.

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