Paul Klebanov(Ecom Ads, eMail, SMS)

• Sales, mergers, and acquisitions of D2C brands between 1 and 30 million in revenue

• Business valuation based on historical 3-year performance, year to date tax returns, and P&L

• Deep dive into the company, developing a complete CIM(confidential information memorandum), identifying potential growth opportunities for prospective buyers & preparing the business for an acquisition/merger

• Developing a blind summary and confidentially listing the business for sale

• Developing outbound and  paid media campaigns targeting investing networks, private equity firms, family offices, and DTC holding companies, garnering demand for your brand to sell quickly and to the right strategic buyer

• Coordinate with legal to prepare and negotiate a purchase agreement

• Present the CIM with growth opportunities to each potential buyer via live video conference, address questions, and close the deal.

• eCommerce focused paid media manager focused on building and growing brands by carefully crafting and optimizing Google Search, Google Display, Google Shopping, YouTube, Gmail, Facebook, Instagram, and Amazon advertising campaigns to hit ROAS(return on advertising spend) targets.

Klebanov LLC, Paid Media Division 

Noticed

•	Shopify specialized paid media manager focused on building and growing brands by carefully crafting and optimizing Google Search, Google Display, Google Shopping, YouTube, Gmail, Facebook, and Instagram advertising campaigns to hit ROAS(return on advertising spend) targets

•	Use data analysis to optimize ad performance and continually drive down ad spend, getting more sales without increasing the clients advertising budget

•	Develop and own channel strategy across multiple paid search and paid social accounts

•	Manage client’s budgets across multiple product types to ensure inventory sell-through rates remain high and goals are hit

•	Ongoing setup, management, and optimization of client’s paid search and paid social accounts (Google Ads, Facebook and Instagram advertising) 

•	Rapidly test new personas, new audiences, new offers, and new messaging

•	Collaboration with internal cross- channel departments to deliver cohesive
recommendations and strategies to clients

•	Building close relationships with clients through frequent communication on performance, strategies, campaign priorities

• Providing full transparency on campaign performance by developing and sharing custom, real-time dashboards so clients can track their marketing campaigns at any time, and from any device

Senior Paid Media Manager

General Assembly

Conducting  2-day AdWords boot camps to a class of marketing managers,  marketing professionals, and Funders/ CEO's of startup.

To register for one of my upcoming classes visit:

‣https://generalassemb.ly/instructors/paul-klebanov/17648 

Covering how to:

•Build successful AdWords campaigns around your AARRR (Acquisition, Activation, Retention, Referral, and Revenue) objectives

•Adwords Setup’s and reporting supporting both e-commerce and SaaS Growth

•Build and design successful AdWords A/B testing concepts using labeling and avoiding nasty pitfalls

•Optimize spending to avoid throwing  money down the AdWords wishing well - Covering daily, weekly, and monthly routines

•Strategies to maximize conversions and ROI for your AdWords Campaigns

‣Learn everything you need to know to pass the AdWords certification exams for search

Google AdWords Trainer

Imparture Training

Google Analytics Immersive training is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Link to the registration page:
‣https://www.imparture.com/course/training-workshops/google-analytics-immersive/#
‣For A 10% discount enter (PAULK) at checkout 

My Teaching Schedule:
‣Class in Center City Philadelphia On October 10th & October 11th
‣Class in Center City Philadelphia On November 26th & 27th

Google Analytics Immersive Trainer

SEMrush

•	Face of the company in multiple markets with a goal of driving awareness and generating new leads for SEMrush

•	Preparing presentations for online channels (webinars, podcasts, YouTube live interviews) and offline channels (local and national events)

•	Establish and maintain relationships with event coordinators and booking agents for both online and offline channels  

•	Online and offline channel coordination with attention to logistical details

•	Maintain a budget and work to develop lasting relationships and cross-functional partnerships with all clients

•	Perform outreach to book online and offline engagements

•	Create content (blog posts, and videos) to support promotional requirements for online and offline engagements

•	Establish measurable goals by defining objectives, and key results to track your progress in meeting and exceeding expectation

•	Develop email marketing campaigns while coordinating email promotions across multi regional marketing teams

Digital Marketing Strategist | Corporate Speaker & Product Evangelist

PPL Stores LLC

•Strategically planned, executed and monitored SEO/SEM/PPC campaigns, and content marketing efforts directly responsible for generating over 7 million dollars in revenue for PPLSTORES (pplstores.com, decorify.com) from 2011-2014

•Recognized as one of the top 1000 Internet retailers in the United States in 2012

•Directly hired and lead marketing teams to work through agile, 3-week sprints with the aim of successfully executing and delivering on the completion of AARRR categorized goals within the marketing backlog 

•Develop cross-sell, second order, welcome, and abandoned cart campaigns, increasing repeat business by over 30%

•Use digital media to advertise brands and promotional events using social channels, SEO, PPC, banner media, retargeting, referral marketing.

•Demonstrate the ability to work with project managers, lead developers and designers adhering to all project timelines while maintaining quality and delivering the best results for clients

•Offer online strategy consultation based on client analytics to create and improve processes and systems to maximize campaign effectiveness

Founder / Director of Marketing

SDI Health, Inc.

•Data Analysis (overlap analysis) using patient data

•Database development using MYSQL

•Managing the SEO (on-page and off-page) and content marketing efforts for pollen.com, pollenlibrary.com, and asthmaforecast.com

•Programmed web-based content management systems and dynamic Flash applications for load-balanced websites while also designing internal web applications using technologies such as Flash Actionscript 2.0, PHP, XHTML, CSS, JavaScript and Photoshop

•Created and managed websites from planning to inception including front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics that appealed to user interactions and website goals

•Updated and optimized websites for effective marketing and cross-browsers visibility

•Provided recommendations and web support for migrating websites into new content management systems

•Strategized and executed search engine optimization methods including meta tags, links-building, search engine friendly URL architecture, submission and indexing

•More information about the company can be found on their Linkedin profile: 
https://www.linkedin.com/company/sdi

Data analyst / Web Developer

With over 10 years of experience and over $10 million in online revenue generated, Paul is the Paid Media expert that top brands trust. Best known for his work as a marketing evangelist for SEMrush, Paul has experience speaking at top conferences and leading instructional courses in Google Ads, Facebook Ads, and Google Analytics at General Assembly and Imparture.

Over the years, Paul has helped some of the top brands in Food and Beverage, Beauty, Home and Outdoor, Jewelry, and Fashion breakthrough online and take their ROI from 2x to 9x and even 20x in some cases. Paul leverages his unique skill set and attention to consumer trends to develop campaigns that simply work even at scale with budgets of hundreds of thousands of dollars. If you’re ready to launch a PPC campaign that attracts the right people at a cost that makes sense, Paul is your guy! 


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