Paul Kovalski

Self Financial, Inc.

Growth Marketing Lead

Growth Marketing Manager

Efficient Spend

The Efficient Spend Podcast helps marketers turn media spend into revenue. We explore the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend.

Podcast Host

Rally Rd.

Paid Acquisition Lead

Freshly

Managing all things Facebook and Instagram

Paid Acquisition Manager

Smartly.io

Helping brands scale on Facebook, Instagram, and Pinterest

We're Hiring! https://www.smartly.io/careers

Senior Account Executive

AdRoll

-Managed a growing portfolio of existing AdRoll agency advertisers (21 agencies, $2 million quarterly revenue)  
-Grew revenue 15% Q/Q through a combination of upsells and cross sells of existing accounts
-Launched over 100 programmatic marketing campaigns in collaboration with Agency Account Directors
-Actively built relationships with decision makers including CEOs, CMOs, and Media Planners 
-Handled entire billing relationship (IOs, Refunds/Credits, Third Party Reporting) and prevented upwards of $200,000 in churned accounts
-Provided strategic marketing guidance for clients through in person meetings, product walk-through's, and conference calls
-Worked cross-functionally with support teams across Technical Account Management, Dynamic Creative, Business Intelligence, Ad Operations, and Optimization teams
-Served as a liaison between internal product team and external clients to recommend new product features

Account Executive (Agency Team)

-Top 2 SDR in 2016 for Appointments Set, Cold Calls Made, Emails Sent, and Replies
-Worked on Lead Generation, Agency, and Retail teams
-Collaborated with Agency Account Executives to draft RFPs & Communicate with Prospective Clients
-Interacted with external Vendors to improve Lead Data
-Featured Article on AdRoll Blog highlighting experience as SDR
-Maintained pipeline of leads utilizing outreach emails and phone calls with a goal of setting appointments for the sales team
-Utilized multiple sales platforms and technologies such as SalesForce and Outreach
-Used in depth selling knowledge to educate prospects on AdRoll's advertising solutions
-Worked closely with Sales Managers, Account Executives, and Marketing on various projects that support the entire sales team

Sales Development Representative

Project Expedition

-On-boarded over 20 tour operators onto platform and helped to make over 100 tours bookable
-Confirmed business information with tour operators and negotiated commission agreements and other policies 
-Analyzed on-boarding processes and made iterations based on feedback from operators
-Created marketing partnerships with college clubs, study abroad and volunteer programs
-Built multiple distribution channels by working with travel agencies and DMCs
-Utilized cold calling and emailing techniques to work through sales pipeline and build relationships

Account Manager

Young Traveler

-Worked with student tour operators around the world 
-Served as a travel agent for study abroad students and budget travelers
-Created proposal for travel marketplace aggregating product by accessing multiple APIs.

Founder

Bus2Alps

-Led study abroad students on group trips to French Riviera, Croatia, Cinque Terre, and Florence

-Participated in grass-roots marketing efforts to solicit customers in Florence and Rome

-Coordinated all aspects of trip planning and logistics with Upper level management

-Forged partnerships with local small businesses to increase awareness of Bus2Alps brand

Manager in Training

CollegeCat

-Created business plan for website designed to help community college students in the transfer process

-Presented to a group of 4 respected venture capitalists

-Maintained relationships with college officials and entrepreneurs to gain a better understanding of successfully launching a startup

President/Co-Founder

Follow me for tips to optimize your media mix | Sharing learnings from the world’s top marketers | $100M in revenue driven through paid media

I'm a paid marketing leader with 7 years of experience working in the exciting world of venture-backed startups. I've driven over $100M in revenue through paid media and have extensive knowledge in both web + app acquisition.

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