Tmov

Understanding and representing user needs;
Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch;
Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans;
Monitoring the market and developing competitive analyses;
Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams;
Defining a vision for a product;
Aligning stakeholders around the vision for the product;
Prioritizing product features and capabilities;
Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective;
Creating a shared brain across larger teams to empower independent decision-making.
Team Leadership

Senior Product Manager

Coderhouse

Product Management Instructor

Awari

I've been mentoring at Awari, a career development platform based on high-caliber investors like o YCombinator, Brian Requarth, Ryan Hoover and others. I dedicate part of my time to help the community to develop through individual mentoring and sharing knowledge, answering questions, providing feedback and giving to those looking to take the next step in their career.

Mentor

Talkstars

I help product people to increase in their careers.

MentorDial

Product Manager Mentor

PagBem

Management of financial and technological products: payment platforms, digital account, credit for B2B and B2C audiences, marketplace, among others;
Constantly map the market in which the products are inserted;
Help establish a problem-solving culture centered on our customers' journey;
Product strategy management and timely monitoring of indicators;
Leadership and influence in the team, motivating them to seek technological, efficient and sustainable solutions;
Remove impediments and support the resolution of more complex problems in the product processes;
Definition and monitoring of product OKRs;
Management of projects related to the Marketplace, designing and implementing operating models, sales and optimization strategies, integration with digital marketing disciplines (Social Media, CRM, Analytics, etc);
Definition, planning and implementation of strategies to increase sales, reduce sales and operating costs leveraging traffic, conversion and operation using market knowledge and best practices;
People management (Product Owners).

Product Manager

Itaú Unibanco

Manage the investment portfolio of the Itaú Unibanco app;
Monitor end-to-end demands throughout the life cycle of initiatives;
Support the team in creating, prioritizing and refining the Backlog to bring value to the business;
Monitor and track Portfolio, Projects, Budget and Cost Indicators;
Responsible for positioning the portfolio in executive business and technology forums;
Dissemination of agile practices.

Team Leader

Repom S.A.

Acting as Product Owner:
Develop the Product Backlog;
Prioritize the solution construction sequence;
Write business rules;
Clarify functional doubts of the Product Backlog;
Determine how the tests will be done (range and acceptance criteria);
Plan deliveries (Release Plan)/Portfolio;
Risk Management;
Support for UX journeys;
Provide consultancy in the analysis and introduction of new products and/or improvement of existing products;
Conduct survey of demands;
Study market and competition;
Develop and conduct research processes, workshops, design think methodologies, canvas and other methodologies that have innovation and business management as their core.
Identify new business opportunities;
Review and map the processes and flows of the product portfolio;
Define strategic planning and life cycle planning, in order to monitor results to achieve goals and objectives;
Promote technical training on products for employees and customers;
Suggest improvements and make process transformation recommendations;
Support the commercial team;

Senior Product Owner 

SKY Brasil

Responsible for the planning, management and control of upsell and cross-sell initiatives for SKY's postpaid customer base, in order to ensure compliance with the growth and profitability goals established for the business;
Generation of monthly and annual projections (Upgrade/Downgrade forecast);
Monitoring the lifetime of the customer base through KPIs (upgrade, downgrade, churn, among others), in order to ensure compliance with the company's monthly and annual forecasts;
Development and control of offers to add value, build loyalty and retain the customer base;
Measuring the effectiveness of improvement actions in the company's processes and products, which aim to increase profitability, reduce the rate of downgrades and customer evasion;
Monitoring and directing the sales force (Call Center);
Monitoring the launch and penetration of new products;
Contact with programmers and development of strategic partnerships;
Feasibility study of movements, through analysis of metrics such as: pay back, incremental margin, among others.
Active participation in the cross selling cell development process.

Senior Product Owner

Nextel Telecomunicações

Planning and management of campaigns aimed at B2B and B2C customers, focusing on upsell, cross-sell and technology migration through different means: email marketing, SMS, IVR (Interactive Voice Reply), Facebook, direct mail and calls ( active and receiving);
Development of retention and churn prevention actions, defining communication strategies guided by predictive models, segmentation by clusters, etc. Performance evaluation analysis and frequent monitoring;
Planning and execution of relationship rules, in order to increase loyalty and satisfaction rates, as well as promote self-service channels;
Responsible for the internalization project of the IVR and SMS sending platform - campaign development, performance monitoring, report generation and improvements;
Development of online and offline communication materials for consumers - direct mail, guides, etc;
Leadership in the Meu Nextel mobile application development project with interface with other areas, such as Customer Experience, IT, Legal and Regulatory, directly managing 5 people;
Participation in the interdepartmental project to encourage the adoption of digital and self-service means, developing communications based on customer questions and on general channels and functionalities available to respond to customers (apps, humanized IVR, interactive SMS, website, among others);
Acting in the area of ​​Digital Environments with the visual development of mobile applications based on UX;
Active participation in the launch of the Mais Escolha service platform – planning and execution of actions for contracting and publicizing VAS.

CRM and Product Analyst

It has been working for more than 10 years in the development of innovative products and services.
With extensive experience in banking services, means of payment, telecommunications and marketplace, his greatest passion is to discover and build with his clients solutions that provide efficiency and ensure the sustainable growth of their business.

- Experience with agile framework (Scrum and Kanban);
- Experience with tools like Trello and Jira;
- Experience with tools such as Power BI and Google Analytics;
- Experience in managing multidisciplinary teams;
- Experience with people management, mainly with Product Owners;
- Experience with business and long-term strategic vision, to transform it into a product vision;
- Experience with analysis and management of product metrics.

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