MDS Group

At MDS Group, one of the largest insurance brokers in Brazil, I am responsible for managing and maintaining HubSpot CRM, in addition to operationalizing the entire relationship strategy and process optimization on the platform.

CRM Consulting

Serasa Experian

Serasa Experian, present in over 40 countries, is a global company specializing in credit information and analysis, essential for decisions related to credit, risk, and business.

➔ Development and execution of demand generation strategies, ABM strategies, lead generation, prospecting, and customer relationship.
➔ Collaboration with teams from various departments to develop data-driven sales strategies focused on growth and customer satisfaction, including communication workflows, retention strategies, sales cycle, customer journey, email campaigns, list creation, and data strategies.
➔ Information management, report implementation, and CRM tool integration to enhance performance, promoting optimized lead generation.
➔ Creation of analyses and strategies for customer acquisition and retention initiatives.
➔ Team leadership, fostering a culture of high performance and innovation.

CRM Coordinator

Mercado Eletrônico

Mercado Eletrônico is a leading provider of B2B e-commerce solutions in Latin America, with an annual transaction volume exceeding 100 billion Brazilian reais.

➔ Development of digital marketing strategies and successful campaign implementation, resulting in a 30% annual increase in revenue generated from Inbound sources.
➔ Creation of data analyses to optimize the effectiveness of marketing campaigns.
➔ Leadership of the digital marketing team and collaboration with the sales team.
➔ Efficient management of a digital marketing budget, optimizing media expenditures.
➔ Optimization of acquisition channels.
➔ Inbound and Outbound Marketing strategies, including LinkedIn Ads, Google Ads, and Hubspot management.
➔ Process optimization to enhance departmental performance, adopting a data-driven approach.
➔ Leadership of the SDR team in Brazil, Mexico, and Portugal.

 Digital marketing coordinator

The Mercado Eletrônico, a leader in B2B e-commerce solutions in Latin America, with over 100 billion Brazilian reais transacted annually through its platform.

➔ Successfully executed Inbound Marketing and Marketing Automation strategies, resulting in increased lead generation and applying digital analytics for optimization.
➔ Created online campaigns and employed data analysis to inform strategic decisions.
➔ Developed sales reports and email marketing strategies to enhance performance.
➔ Utilized a data-driven approach to optimize growth hacking initiatives and paid media strategies.

Sr. Digital Marketing Analyst

Mercer Brasil

- Led digital strategies, managed online campaigns, and implemented best practices in Social and Web Analytics.
- Managed and analyzed social media to generate results.

GAMA Consultores Associados

Played a multifaceted role, including communication management, campaign planning and execution, content management, and lead generation strategies.

Communication and Marketing Analyst

Specialist in developing and implementing marketing and CRM strategies.

Experience with generating sales and leading teams focused on demand generation, Account-Based Marketing (ABM), prospecting, data analysis and customer relationship management.

Development of strategies to drive revenue and optimize performance through CRM strategies.

Skills in optimizing acquisition channels and budget management. Development and paid media strategies focused on business sales.

Professional committed to excellence and obtaining exceptional results.

Key Skills:

Management of marketing and CRM teams
Data analysis in business
Strategic planning
Leadership team

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