Freelance copywriter helping startups scale by creating brand awareness, generating leads, and increasing sales. 

Key Accomplishments
*Generated 100k deal for client by writing event application selected by startup committee 
*Secured media coverage in 27 publications in one month for startup client
*Wrote white paper used in 3 + year lead generation campaign 
*Generated over $10k in new business for client via cold email to conference attendee
*Secured partnership and investment for startup client via cold email

Copywriting Services
*Business White Papers (Top of Funnel)
*eBooks
*Website Copy & Industry Solutions Pages
*Press Releases & Blog Posts
*Cold Email Campaigns for Prospecting, Partnerships, and Venture Capital
*Editing and More

Writing samples available at: https://www.paulptashnick.com/

Fractional Marketer| Freelance Copywriter 

Design & Print

About Design & Print: Design and Print, Inc., provides visual communication strategies for a variety of industries, including: tradeshow/events, consumer food products, not-for profit and software. 

Key Accomplishment: Created an outbound email drip campaign via HubSpot Sales Platform that had over a 60% response rate.

Content Marketing & Design Consultant

Novarica, Inc.

About Novarica: Novarica provides insurance IT departments with technology advisory, research and consulting services.

Key Accomplishments: Best non-renewal sales month in the history of the company (May 2015), averaged approximately 20 press mentions a month, boosted LinkedIn followers 35% (organically) and added approximately 70 new newsletter readers a month.

Marketing Director

CoreLogic

About CoreLogic: CoreLogic provides consumer, financial and property information, analytics and services to businesses and governments.

Key Accomplishments: Worked with various teams and developed product positioning, sales enablement strategies and marketing messages that enabled RiskMeter Online to meet its revenue goals.

Increased webinar registrations from 100-150 to 250-300.

Marketing Manager

RiskMeter Online

Director of Marketing

About RiskMeter Online: RiskMeter Online provides real-time natural hazard risk reports to Property/Casualty insurance companies.

Key Accomplishments: Led all marketing activities at RiskMeter.com, which was acquired by CoreLogic for $78 million dollars.

Helped RiskMeter Online grow from under 50 carrier customers to 300 + (Over 700 customers in total).
http://www.insurancejournal.com/news/east/2013/01/23/278439.htm

Managed outside vendors to create new web site for FloodInsights under budget and on time.

Director of Marketing

About Digital Consulting Institute (DCI): DCI produced technology webinars, seminars and conferences geared towards IT professionals.

Key Accomplishments: Managed and help design 44, 48, 68 & 72 page show guides for one of the leading CRM expositions.

Worked directly with the Vice President of the company and developed new sponsorship programs, which required working with cross functional teams, including: sales, program, web, operations and upper level management. 

Full summary available at: http://www.paulptashnick.com/dci-full-summary/

Marketing Project Manager

Liberty Securities

About Liberty Financial Companies, Inc. : Liberty Financial Companies, Inc., provides asset accumulation and management services.

Key Accomplishments: Was offered a full time position right after graduation due to positive co-op experience at Liberty Financial Companies, Inc. 

Full summary available at: http://paulptashnick.com/liberty-financial-companies-full-profile/

Retirement Plans Processing

Results I've delivered: 🚚⬇️

➤ Led marketing at SaaS startup RiskMeter Online (19 people), which sold for $78M in 2013. 

➤ Scaled Betterview as a fractional marketer from 2017 - 2020 and wrote messaging for its successful pivot (Acquired by NearMap Dec 2023).  

Additional Highlights
 
➤ Generated $100k + deal for client by writing event application selected by startup committee

➤ Delivered $26k in new business from a cold email campaign to 25 Fannie Mae Multifamily lenders

➤ Generated $10k contract for startup client via cold email

➤ Wrote white paper used in 3 year lead generation campaign

➤ Secured media coverage in 27 publications in one month for startup client

Experience

20 + years of SaaS marketing experience in the following verticals:

➤ P&C Insurance

➤ Long Term Care Insurance

➤ Workers' Compensation & Disability Insurance

➤ InsurTech

➤ Home Care

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