GLORY

Leading an international team, in my current role I am responsible for:
- Marketing strategy, brand development and messaging; 
- Crisis communications;
- Thought Leadership and market research;
- Product Marketing; 
- Demand Generation;
- Global Sales Enablement; 
- Digital marketing including social media;
- Industry analyst relations; 
- PR and Internal communications.
- Employee value proposition development

GLORY is a global leader in cash technology solutions. With an annual turnover of c. $2Bn., we serve the retail, hospitality, banking, cash-in-transit and gaming industries in more than 100 countries around the world.

Vice President Of Strategic Marketing

GLORY is a global leader in cash technology solutions. With an annual turnover of c. $2Bn. Our solutions and process engineering services help businesses in more than 100 countries optimize the handling, movement and management of cash. We enhance staff efficiency, reduce operating costs and enable a more rewarding customer experience. 

Leading a UK-based team I am responsible for marketing strategy, brand development, messaging, digital marketing, global events, design and creative, PR, social media and internal communications.

Director of Global Marketing

Kilgraston School

Governor

Sarpedon Marketing Associates

Sarpedon is a marketing consultancy focused on developing marketing campaigns and materials that are high impact, set our clients apart from their competitors and drive real growth. 

We provide the full range of creative and implementation services to large and small businesses across all sectors including:
• Marketing transformation
• Interim marketing leadership
• Go-to-market strategies
• Corporate and product brand development 
• Digital marketing including website design and implementation
• Sales enablement tools
• Multimedia including promotional films and interactive application
• Design and execution of demand generation campaigns 
• Copywriting
• Design and implementation of customer visitor centres
• Tradeshow and event design

Managing Director

NCR Corporation

Responsible for leading NCR’s external communications groups across all industries (40+ people on 4 continents) including branding, digital and print marketing, social media, events, multi-media and executive briefing centers. NCR operates in 120 countries with annual revenues in excess of $5Bn.

• Development of strategic marketing plans aligned with core business growth objectives e.g. geographic expansion, new solution adjacencies, down market penetration etc.
• Development and implementation of marketing automation infrastructure to deliver best in class lead nurturing, digital marketing platform
• Brand management and development including corporate brand positioning and solution branding 
• Design and execution of both broadcast and segmented demand generation campaigns for new and existing solutions that drove 17% annual growth against market growth in mid-single digits
• Sales enablement through delivery of best in class intranet infrastructure and high impact sales tools

Vice President, Global Marketing Services

Responsible for the development and execution oversight of all marketing programs in support of the financial industry revenue plan ($3Bn) and strategic business objectives including management of global and regional marketing communication teams (17 people in 9 countries).
• Design and execution of global and segmented demand generation campaigns including:
- Global product family launch: fastest growth product line in industry history drove over $1Bn in 
  first 24 months – 2000x ROI
- New product launch: drove 950x ROI in 12 months 
- New product demand gen campaign: 800x ROI in 6 months shaping revenue mix for increased  
  margin
- Rebrand and demand gen campaign: 250x ROI in 9 months
• Development and management of financial industry marketing plan - $8M 
• Sales enablement through high impact sales tools including brochureware, solution 
  presentations, multi-media tools and case studies
• Leadership of all tradeshow and conference presence including as industry speaker

Director of Marketing Communication - Financial Line of Business

NCR Advanced Development Group

Development and execution of marketing programs to establish NCR’s position as thought leader, including emerging technologies and advanced solution concepts focusing on translation of technology value into customer / business value

• Launched Room 504 brand. Became the leading global thought leadership brand in the retail 
  financial industry synonymous with innovation and advanced technology
• Development and execution of customer interaction model with advanced development teams
• Facilitation of all advanced development customer workshops
• Press spokesman for NCR banking technology innovation
• International customer presentations and workshops on financial industry thought leadership, 
  emerging technologies and advanced solution concepts
• Speaker opportunity management and presentation support for Chief Technology Officer

Director of Innovation Marketing

NCR Financial Solutions Group Ltd.

Responsible development of sales tools and delivery of global events program.
• Defined new approach to documenting value propositions (selling to value, hard facts, unique 
  differentiators)
• Developed campaign-based demand creation roadshow program reaching c. 2000 senior bankers 
  in 10 countries
• Developed and launched online industry community for bankers responsible for the self-service 
  channel. Grew external community to 10,000+ subscribers with >60% visiting the site every month
• Managed development and deployment of business unit intranet including definition  of system 
  data structures and functionality including management of Cross Functional, Cross Region team 
  to achieve successful delivery including data cleansing, classification and migration from legacy 
  systems

Marketing Manager

Trigon

UK Facilities Manager

Global B2B marketing leader with over 20 years of experience enhancing brand value, driving revenue growth and optimizing margin through demand generation campaigns, sales enablement and differentiated value propositions.

Core Strengths:
•	Corporate and product brand development 
•	Developing global go-to-market strategies 
•	Designing  and executing demand generation campaigns with triple- digit return on investment
•	Enterprise-wide marketing transformation
•	Building and managing high performance international teams
•	Proven experience across all elements of the marketing mix including:

Strategic Marketing; Brand Development; Global Campaign Management; C Level Events; Development & Execution of Growth Programs; Budget & Resource Management; Strategic Planning; New Business Development; Market Research, Digital Marketing, Social Media, Marketing Automation

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