SmarterX

SmarterX is an AI research and consulting firm built to educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible.

Founder & CEO

Marketing Artificial Intelligence Institute

Media, event and online education company that makes AI accessible, approachable and actionable for marketers and business leaders.

Junior Achievement of Greater Cleveland

Board Member

Ready North (Formerly PR 20/20)

Marketing consulting and services firm. HubSpot’s first partner agency. Sold to Blue Cypress in 2021.

Founder and CEO

Northern Ohio PGA

Independent member of the Northern Ohio Section PGA of America Board of Directors.

Independent Board Member

Founder & CEO @ Marketing AI Institute | Co-Host of the Marketing AI Show Podcast

Paul Roetzer is founder and CEO of SmarterX and Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; co-host of The Artificial Intelligence Show podcast; and creator of The AI Literacy Project. 

As a keynote speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. 

A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO HubSpot’s first partner agency, PR 20/20, a digital marketing firm that he sold in 2021. 

Podcasts are one of the primary ways I stay updated on the latest in AI, specifically how AI leaders are thinking about the current and future state of industry.

I get asked all the time which podcasts I listen to, so I thought I’d share the list (in no particular order):

- The Cognitive Revolution
- The 80,000 Hours Podcast
- 20 VC
- BG2 Pod
- Big Technology Podcast
- Dwarkesh Podcast
- Lenny’s Podcast
- No Priors
- The OpenAI Podcast
- The Mad Podcast
- Hard Fork
- The a16z Podcast
- Google AI Release Notes
- The Logan Bartlett Show
- Y Combinator Startup Podcast
- Lex Fridman Podcast
- Google DeepMind: The Podcast
- Uncapped

These are all podcasts that I subscribe to. Each week I scan the latest episodes and then save the ones that are relevant.  

I probably listen to 5-7 episodes per week. 

Do you have any favorites that I’m missing?

Paul Roetzer

Founder & CEO, SmarterX & Marketing AI Institute | Co-Host of The Artificial Intelligence Show Podcast

Re: the AI bubble talk. Yes, there are some crazy valuations (especially for early-stage AI companies), and many of these companies will flop. 

But, we are on the very leading edge of an intelligence explosion.

AI will be everywhere, and in everything.

Demand for intelligence and compute will accelerate because society will demand greater reasoning capabilities, image generation, video generation, 3D world generation, AI agents, and robotics. 

Plus, the models will become more reliable at long-horizon tasks (things that take humans hours/days/weeks) across industries.

All of this requires far more compute than the text-based LLMs that have largely driven the last three years of growth for AI companies like NVIDIA, Google, OpenAI, Anthropic, Microsoft, and others.

Most of society is still unaware of the true multimodal capabilities of today’s AI models, and certainly have almost no concept of what’s coming in the near term.

Once AI awareness, understanding, and utilization reach the masses, which may take years still, we will look back and see that Wall Street and others actually undervalued the impact of AI (much like they did for years before ChatGPT emerged).

Play the long game.

A few weeks ago I had the random idea to start doing a simple survey at the start of each podcast episode as a way to introduce real-time research into our program. We call them AI Pulse surveys.

We get ~11,000 downloads of each episode in the first 7 days, and average ~115,000 downloads per month overall. 

So, I figured why not start exploring what our audience thinks about key topics that we talk about each week, such as AI’s impact on jobs, society, education, the economy, and business. 

We had no idea how many listeners would take the time to find the link in the show notes and take the survey, but we figured we’d give it shot and see what happens.

The first survey was introduced during Ep. 178 on Nov. 4, and we shared the results of that survey on Ep. 179 this week. 

We’ve had 115 respondents thus far to the first AI Pulse, so it’s not a significant sample size, but it definitely starts to help form a better picture of how our audience feels about timely issues. 

The Nov. 4 AI Pulse asked two questions:

1) Which of the following statements best describes your current personal feeling about AI's impact on job security?

2) Which statement best describes your personal, day-to-day use of AI tools in your professional work?

Each week will discuss the findings at the start of the episode, and share a blog post with the results. 

You can see the first AI Pulse survey results at the link below. 

Note: We do not collect email addresses as part of this survey. You may see your email address displayed when you click on the Google Form if you are logged into a Google account, but this information is not collected, and we do not market to survey participants. This is purely research. 

https://lnkd.in/epUuSw8z

We held a launch event today for thousands of AI Academy by SmarterX learners to introduce a new, AI-powered learning experience. 

We’ve been working on designing and building the new learning management system (LMS) for the last year. It has been an enormous lift that was made possible by our incredible SmarterX team and a number of outside partners who lent their technical expertise to bring it to life. 

For our learners, the new LMS provides a more personalized, intelligent, and engaging experience than the legacy LMS. 

It features an AI learning assistant, a course recommendation engine, professional certificates, badges, skills management, custom course playlists, and learning journeys. Plus, access to all our on-demand courses and series, AI Academy Live classes, and Gen AI App reviews.

For our business account team leads, the new LMS offers a massive upgrade in course and user management, personalization features, gamification, and reporting capabilities. 

All existing learners and business account team leaders have immediate access to the new LMS, and will continue to have access to the legacy LMS for three months to complete any active certificate course series. 

All new AI Academy customers will go directly into the new LMS. 

More details in the link below, including how to access accounts for existing customers. 

And you can check out a preview of the LMS in the attached PDF.

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