Gratsi 

Director of Retail Marketing

Somadome

+ Manage day-to-day operations as second in command of a fast paced technology startup operating in 18 countries globally.

+Lead product management for all of Somadome’s hardware and software products (Mobile App & Embedded Systems). This includes developing product strategy, developing user stories, building roadmaps, hiring design, engineering, and manufacturing teams, managing ongoing initiatives using agile and scrum methodologies, and functionality testing.

+Redesigned and developed current Somadome.com website on Wordpress. Implemented custom design features using CSS & HTML. Designed and built a web based customer onboarding module, a robust online support center resource for both customer and employee use, and an ecommerce platform to support anew consumer product launch. Implemented SEO measures to ensure strong ranking for strategic keywords.

+Participate in business development efforts and strategic partnership formation with major brands including Shiseido, Under Armour, Four Seasons, Nationwide, Adobe, Equinox, Planet Fitness and more.

+Play key role in managing the sales and marketing efforts of a $15,000 product by taking a multi-channel approach using an internal sales team, a network of affiliates, social media influencers, and distributors globally.

Director Of Operations/Head of Product

Amalthea Cellars

+ Managed highly successful B2C marketing initiatives designed to drive new trafficand enhance customer loyalty through tasting events, wine club/VIP programs, DTC ecommerce, social media marketing initiatives, email campaigns, paid digital and print advertising, PR, and strategic partnerships.

+ Redesigned, built and managed amaltheacellars.com website. Implemented SEO measures, installed and used Google Analytics, built and managed an ecommerce store with alcohol shipping compliance integrations.

+ Built and managed a strong wholesale business of over 30 accounts from scratch, 80% of which were off-site and 20% on-site.

+ Oversaw all daily tasting room, event, wholesale, and administrative operations ensuring organizational standards were established and met.

Business + Marketing Manager

Vanguard

+ Worked in Vanguard's Business Development Group, managing sales conversations and asset transfer processes for new clients, averaging $5 Million in new business per month.

+ Provided investment guidance on Vanguard’s entire portfolio of retail investment products.

+ Obtained Series 7 & 63 Licenses as well as received vigorous training in client relations, consultative sales and Vanguard investment products (mutual funds &ETFs).

Investment Specialist - Business Development Group

Merrill Lynch

Wealth Management

Multifaceted startup executive with 15 years of experience. Entrepreneurial spirit, strong analytical skills and strong technical skills. Big picture thinker and hyper-focused on driving growth through great product, brand, strategy, and business development initiatives.

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