Paul Sonneveld

MerchantSpring

Podcast Host

Co-Founder & CEO

CatchOfTheDay.com.au

Executive General Manager

Coles

Head of First Choice Liquor

Head of Coles Liquor Online and Direct

Head of Health, Beauty, Baby

Full P&L responsibility for three distinct non-food businesses at Coles across 750+ stores.
1. General Merchandise: Stationary, Toys & Hobbies, Cards & Wraps, Kitchenware, Diningware, Appliances, Textiles, Party & Picnic including proposition development of Coles Superstores.
2. Giftcards: 3rd party giftcards and the proposition, manufacture and distribution of the Coles Myer group card business on behalf on the wider Wesfarmers retail businesses and Myer.
3. Telco: sale of pre-paid, broadband and handsets as well as the development and roll-out of the Coles Mobile concept.

Head of Home and Giftcards

Day-to-day running and turnaround strategy of Coles Bakery within the wider Coles/Wesfarmers 5-year turnaround programme
P&L responsibility for $1B+ in sales generated by 600+ bakeries across Australia
Lead central cross-functional team of 30+ professionals, including 8 direct reports, covering more than 10 product categories

Head of Bakery

Lead team of 40+ range and space analysts across Coles Group
Deliver cross-functional projects to improve overall return on space

Head of Merchandise Space

The Boston Consulting Group

Core member of Consumer Goods and Operations practices
Transferred from the Melbourne to the London office in 2006

Project Leader

Consultant

Melbourne University Private

Seconded from BGC to work directly for the CEO and drive the turnaround of underperforming language centres in Australia, Canada, New Zealand and the United Kingdom.

Assistant to the CEO

Associate Consultant

MerchantSpring📊Analytics for Agencies, Vendors, and Investors

As the Co-Founder and CEO of MerchantSpring, I have over six years of experience in building and scaling a leading analytics and reporting platform for marketplace agencies, aggregators, and professional sellers. My core competencies include strategy, competitive analysis, business planning, and product development, as well as a strong background in consulting and e-commerce.

Now, as the host of the Marketplace Masters podcast, my focus has shifted to sharing valuable content for Amazon vendors and helping marketplace agencies scale. Each week, I invite industry experts to discuss strategies that optimize performance, boost profitability, and enhance client services.

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