Paul Syng's Linkedin Analytics

Human beings are students, and designers are students of humans. In two decades of working with leaders, I've noticed a pattern: most businesses don't have a capability problem. They have a clarity problem. Your team is brilliant. Your product works. But something's off. Maybe it's the gap between what you think you're selling and what customers think they're buying. Or how your team describes your business differently depending on who's talking. These aren't marketing issues. They're positioning problems. I help CEOs and founders uncover their true position. Not through lengthy consulting engagements or fancy strategy decks that collect dust, but through a simple, straightforward process that reveals blind spots and aligns teams. As one CEO told me: "I thought I had a pretty good handle on the 'What do you do?' response. Turns out it needed some refining to really stand out." I've helped leaders at companies from startups to Fortune 500s cut through the noise to find the one truth that anchors their business. Burn the strategy deck. Uncover your true position. Let's talk.