Red Hibbert Group LLC

* Developed and maintained a custom SOAP API application using Bubble.io to automate data extension management tasks within Marketing Cloud, optimizing campaign workflows and reducing manual overhead.
* Leveraged Chat-GPT's API to integrate real-time user preferences into Marketing Cloud workflows, enabling dynamic content adjustments (e.g., product recommendations, personalized offers) for individual email recipients, resulting in engagement boost.
* Designed and implemented A/B testing frameworks within Marketing Cloud to evaluate various email configurations (e.g., subject lines, CTAs, content layouts) and identify statistically significant performance improvements.
* Developed and executed dynamic content personalization strategies using AMP script and Journey Builder triggers, leveraging user data and engagement history to tailor email content and messaging to individual preferences, driving improved conversion rates.

SalesForce Marketing Cloud Developer

I am an individual with a keen interest in technology and business, driven by a belief in continuous learning and growth.

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