Pawel Nical Advisory

Providing strategic RevOps advisory services to B2B startups and scaleups (Seed to Series B) across Europe and the United States.

Founder & RevOps Advisor

Clay

Providing specialized Clay advisory services and delivering tailored implementations for B2B businesses. If you're looking to transform and scale your outbound efforts with cutting-edge technology, feel free to reach out!

Partner & Clay Creator

Movens Capital

As a Venture Partner at one of the leading VC funds in the CEE region, I advise both the fund and its portfolio companies on topics related to Revenue Operations and Go-To-Market Strategy.

Venture Partner

GrowthMentor

As a Growth Mentor, I help startup founders and executives to grow professionally and solve business challenges by sharing lessons learned from building and advising B2B tech startups at Seed to Series B stages.

Growth Mentor

Grafit Agency

Regular advisory to company founders, with the focus on GTM strategy, sales process design, and tech stack development, aimed at accelerating revenue growth and enhancing business scalability.

Strategic Advisor

InnoMate

Regular GTM advisory covering customer acquisition strategies, sales process design, market intelligence, business analytics and strategic planning.

Pavilion

Member of a private community for executive GTM leaders from the world's fastest growing companies.

Executive Member

RevBrains

As a Senior Advisor at one of the leading RevOps consultancies in Europe, I delivered revenue transformation projects for 5+ B2B SaaS companies at Series A-C stages.

Senior RevOps Advisor

Revenue Operations Advisor

Nethone

• Built a high-performing RevOps function from scratch and scaled the team from 1 to 7 people in less than 2 years
• Played a strategic role in growing Nethone from Seed stage, through Series A (USD 6.7M) and up to a Strategic Acquisition by Mangopay backed by Advent International (EUR 75M injected into the Group)
• Co-developed a new GTM Strategy in close cooperation with the CEO and VP of Sales, improving market focus and business scalability
• Strengthened the outbound channel by introducing SDR and Market Intelligence functions and building effective outbound processes & tech stack

Head of Revenue Operations

• Coordinated the outbound lead generation efforts across Sales and Marketing, leading to a 35% growth in the number of active pipeline opportunities in 6 months
• Led the transformation of Salesforce CRM, developed new Sales Cloud features & automations, and conducted training sessions for the end users
• Improved operational effectiveness across the teams by introducing new processes and redesigning commercial KPIs
• Designed a holistic reporting framework for the management board and investors consisting of Salesforce dashboards and advanced Google Sheets reports

Revenue Operations Manager

RTB House

• Led a go-to-market strategy project in Southeast Asia which facilitated the expansion into 3 new industries and strengthened cooperation across the regions
• Identified new high-potential verticals to approach in the SEA market - researched and analyzed Airline, OTA, Food Delivery and Gaming industries
• Collected best practices from LATAM, MENA and CEE regions, and conducted related training sessions for SEA employees

GTM Project Manager, Southeast Asia

• Increased the use of sales tools supporting data-driven decision-making by conducting individual and group training sessions for over 50 regional directors and salespeople from 15+ countries
• Transformed in-house analytical solutions for the sales team in close cooperation with the IT department
• Prepared monthly presentations and reports for the VP of Sales & COO using Power BI, summarizing sales performance across 10+ regions

Sales Operations Specialist

RevOps Advisor | Outbound Strategist | Helping B2B tech companies to unlock their full revenue potential

I am a RevOps & Outbound advisor with 8+ years of experience in Revenue Operations and Strategic Consulting.

My key areas of expertise include B2B SaaS Growth, Outbound Prospecting, GTM Strategy and Tech Stack Architecture.

I work with founders & executives of B2B SaaS Startups and Digital Agencies, helping to craft effective strategies, build scalable operations and accelerate revenue growth.

I am also a Venture Partner at Movens Capital, a leading VC fund in the CEE region, advising its portfolio companies on RevOps and GTM Strategy topics.

I'm thrilled to announce that I am now a Revenue Architect certified by Winning by Design!

Ever since I discovered 🐶 Jacco van der Kooij's insightful work and thought leadership back in 2021, I've been captivated by how he applies scientific principles to explain and navigate business dynamics.

In recent years, I've advised 10+ SaaS businesses on RevOps and growth strategies, helping them scale in a data-driven way. The recurring revenue models from Winning by Design have been a crucial part of my advisory work.

A special thank you to Beth Yehaskel for being an incredible tutor and mentor throughout the entire course. Your guidance made the experience exceptional!

Interested in boosting your revenue growth with tested strategies?
Reach out to me to discuss how I can assist!

#winningbydesign #revenuearchitecture #revops

Pawel Nical

RevOps & Outbound Advisor | Clay Expert | Helping B2B SaaS & Digital Agencies to accelerate revenue growth

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🎉 Huge congrats to the entire Clay Team on their $62M Series B raise, reaching an impressive $500M valuation! 🚀

I'm thrilled to be a part of their growth journey as a Clay Creator and Partner, and to witness their incredible progress.

Over the past year, I’ve helped numerous clients tackle real-life growth challenges with Clay. Diving deep into their product, I can say it’s the most exciting GTM tech I’ve encountered in years, pushing the limits of what's possible in outbound.

Here’s why:

𝗗𝗮𝘁𝗮 𝗗𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: You can access 75+ data sources in one platform, paying only for what you use. It's convenient, cost-effective, and scalable.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: You can perform advanced tasks in minutes that used to take days. Their automated workflows accelerate growth efforts and drive significant time savings.

𝗥𝗲𝗮𝗹-𝗟𝗶𝗳𝗲 𝗔𝗜 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: You can apply AI models (e.g. GPT-4o) directly to your GTM use cases. And their AI-powered web scraping agent is a real game changer in data enrichment.

I’m proud to be part of Clay's community and excited for the road ahead!

If you're looking to transform your outbound efforts and want to learn what's possible with Clay, don't hesitate to reach out to me.

#clay #outbound #revops

The little things make a big difference… for real.

I’m truly grateful for the thoughtful package I received from the team at Clay (that flew all the way from the US to Poland!).

As a partner and creator, I was delighted to find a sculpted figure of myself made from… clay 😉, along with a handwritten note and several other thoughtful gifts. I’m continually impressed by Clay's commitment to building a community where every member feels valued.

Thank you Lele Xu, Thomas Colitsas, Peter Kang and the entire Team Clay for making me feel so welcomed and appreciated.

Looking forward to continuing our journey together! 🌟

#clay

I'm thrilled to share that next Friday, I'll be hosting the first-ever Clay Meetup in Warsaw alongside Jakub Startek! 🚀 

Join us on July 26th for an evening of networking, insights, and innovation!

As a partner with Clay, a company driving go-to-market innovation, I'm excited to help build a community of Clay enthusiasts eager to transform the way we approach business growth.

🗓 Event Details
Date: July 26
Time: 6:00-8:00 pm
Location: Warsaw City Center

We have only 5 spots left, so register quickly! If we're unable to accommodate you, we'll add you to our mailing list and share invites for upcoming events planned for August and September.

Event registration link: https://lu.ma/ccwarsaw7

Don't miss this opportunity to learn, share, and grow together. Looking forward to seeing you there! 🌟

#clay #outbound #revops

Exploring the advanced features and use cases of Clay by diving deeper into the ClayMBA course by Hans Dekker 💻☕️

I'm halfway through it and have already learned a ton of new growth hacks and best practices for customizing Clay tables. The course also provides practical insights into Webhooks, custom API configurations, and creative data sourcing using tools like Serper.dev, Zenrows, Make, and more.

Hans’s course is a game-changer for anyone looking to upskill in Clay and develop highly customized outbound systems.

Stay tuned for a full review once I finish the entire course, but I can already highly recommend it to anyone looking to elevate their Clay expertise!

Revenue Operations professional with 6+ years of experience in revenue operations and management consulting. Experienced in developing scalable GTM strategies at B2B SaaS companies and driving operational excellence across Sales, Marketing, CS and Finance teams. People-oriented manager engaged in team building, employee development and cross-team collaboration. Enthusiast of a data-driven approach to business decision-making experienced in building integrated revenue tech stack, BI solutions and reporting frameworks.

Hans Dekker

Ever thought of reaching out to your website visitors with personalized videos, all automated? Now you can with RB2B, Clay, and Sendspark.

I just wrapped up an insightful webinar featuring industry leaders Adam Robinson, Bethany Stachenfeld, and Patrick Spychalski.

They shared powerful techniques for combining inbound and outbound using intent signals, AI-powered videos and automated workflows.

Here are my top 10 takeaways:

𝟏. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐒𝐢𝐠𝐧𝐚𝐥𝐬
High-intent signals, such as website visits and LI interactions, indicate where a prospect is in their buying journey, and are crucial for effective outbound.

𝟐. 𝐀𝐜𝐭 𝐐𝐮𝐢𝐜𝐤𝐥𝐲
Acting quickly on signals, ideally within 24 hours, significantly increases the chances of engagement.

𝟑. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐈 𝐕𝐢𝐝𝐞𝐨𝐬
Using AI to create personalized videos at scale significantly increases engagement rates. Sendspark is a powerful tool for this purpose.

𝟒. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐇𝐮𝐦𝐚𝐧 𝐓𝐨𝐮𝐜𝐡
While automation is powerful, ensure your videos and messages feel personal and relevant.

𝟓. 𝐂𝐨𝐦𝐛𝐢𝐧𝐞 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲
Integrating RB2B, Clay, and Sendspark creates a seamless workflow that automates relevant outreach at scale.

𝟔. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐎𝐰𝐧 𝐒𝐢𝐠𝐧𝐚𝐥𝐬
If available signals are weak, create your own via marketing activities like webinars and guides. Those can drive engagement and help track interest.

𝟕. 𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐋𝐞𝐚𝐝𝐬
Use tools like Clay to filter and qualify leads based on various criteria to ensure only ICP-fit leads trigger your workflows.

𝟖. 𝐔𝐬𝐞 𝐚 𝐌𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
Employ both email and LinkedIn for a diversified and effective outreach strategy, reaching prospects through multiple touchpoints.

𝟗. 𝐓𝐞𝐬𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞
Before fully automating your outreach, manually test your processes to ensure they work effectively. Iterate based on feedback and performance.

𝟏𝟎. 𝐁𝐨𝐨𝐬𝐭 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Start with plain text introductions to avoid deliverability issues, and follow up with personalized video links. If deliverability is high and the copy is unique, links can sometimes be included in the first email.

If you'd like to learn more about building this or other workflows using the latest GTM tech, feel free to reach out to me via DM.

#outbound #signals #revops

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