wearecinco

Head of Design & Content

Hayabusa Fightwear Inc.

Articulated and executed the vision for projects with design, strategy, product management, and development across a variety of brand and digital touchpoints. Created brand original visuals and wrote creative briefs for the team.

- Created and presented campaigns and ideas to the senior management and licensing partners
- Produced sketches, scripts, storyboards and computer mock-ups to visualize concepts
- Collaborated with the team, incorporating feedback into the projects through iterations in a positive way.
- Managed timelines for the team, while balancing multiple tasks, and priorities.
- Produce sketches, renders, and specifications for the product, and work with manufacturers to execute the project to completion.

Selected Achievements:
- Defined and updated the company’s brand visual identity
- Created campaigns and products that helped grow the company annually 
- Secured licensing for Marvel and more by creating a unique product line offering
- Streamlined processes for product development and the creative team

Creative Director

SteelSeries

Took a big picture approach to produce product concepts and specifications, and execute production within design specifications while collaborating with manufacturers. Defined processes, and manage project timelines, iterations, budget, and approvals.

- Created original visuals and produced design specifications, collaborating with copywriters to define tone and concepts for marketing creativity.
- Drove concepts to final execution within game launch deadlines while working under pressure.
- Build presentation decks and visual mock-ups.
- Participated in licensor partnerships and new business activity as required.

Selected Achievements:
- Produced and presented concepts to licensing partners and secured licensed deals with Blizzard Entertainment, EA, Valve and more.
- Created on-brand original visuals for products packaging, user interfaces, and trade shows.
- Collaborated with the creative team to rebrand product packaging

Art Director

Strategy First

- Developed marketing campaigns, designs, and ideas in conjunction with the marketing director.
- Built presentation decks and visual mock-ups; presented work to clients with solid rationale and support.
- Participated in company-client and new business activities as required.
- Collaborated with the game development team, creating in-game art.
- Recruited and led a team of graphic and web designers.

Selected Achievements:
- Created brand identity, advertising creative, and packaging for more than 60 game titles.
- Tapped in for leadership expertise to build the publishing arm of the company.

Graphic Design Manager

Tantal Design

- Client meetings, Project planning and management
- Web, print, interactive media and brand design
- 2D and 3D Illustration

Owner

Ardecom

Designer/Illustrator

Innovative, multi-disciplinary designer and creative director with 20+ years of experience in directing various integrated creative projects across multiple platforms. A valuable background that is rare in its breadth, providing the ability to use creativity, art, strategy, and design to develop an engaging experience that transforms company, and brand to achieve global scale at speed. 

• Trailblazer creative director with a deep passion for crafting and producing truly world-class experiences that inspires people, clients, and brands; strong passion for emerging technologies, digital thinking, and industry trends. 

• Forge a strong relationship with a cross-functional team of technologists, product leads, and producers to ideate and design new experiences that unlock the potential of products and platforms for people and brands. 

• Conceptualize, design, and rapidly develop functional prototypes that drive innovation and evolving product portfolio.

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