Pedro Couto Lopes's Linkedin Analytics

Hey there! 👋🏼 Let me introduce myself 😊 Pedro Couto Lopes is a results-driven marketing professional and passionate cycling enthusiast. With a proven track record of building engaging personal brands and spearheading successful campaigns, Pedro combines his expertise in marketing with his love for cycling to drive exceptional results. A strategic thinker with a steely determination, he excels in delivering impactful marketing solutions. Pedro Couto Lopes also hosts the Ride To Success podcast. The podcast aims to provide a rich, informative, and diverse content spectrum that addresses various aspects of cycling, from technological innovations and global trends to specific community needs and business strategies. 💥 Key Achievements 📈 🎯 Westminster School Marketing role • Developed and managed social media campaigns within the more comprehensive Westminster School multi-channel integrated campaigns to raise brand awareness. • Achieved consistently high engagement rates of 5%+ by revamping the Westminster School social media presence through brand activations with pupils ambassadors. • Increased social media reach by 52% in 12 months by revitalising Westminster School video and photography content for the website and social media and collaborating with creative agencies to execute promotional videos and photography. • Improved website traffic by 63% through SEO optimisation by writing and producing marketing collateral in collaboration with admissions and alumni teams at Westminster School. • Accomplished an increase in customer and consumer loyalty/ satisfaction by 57% by creating friendlier and more approachable communications with the Westminster school's community. • Provided Google Analytics data reports showing an increase of 27% in admissions enquiries through the Westminster website. 🚴🏼‍♂️ Cycling Holiday Company • Managed start-up from idea to running a cycling holiday company, Tour of the High Mountains of Portugal, in 7 months. • Developed Marketing & Communications acquisition strategy for organic and paid social media. • Provided excellent customer support during the Tour of the High Mountains of Portugal by improving online and offline communication with customers. • Managed an acquisition campaign for the Tour of the High Mountains of Portugal through Facebook ads to increase engagement and generate sales.