Pedro Couto Lopes's Linkedin Analytics

Hey there! 👋🏼 Let me introduce myself 😊 I am an enthusiastic, resilient and hardworking individual, constantly pursuing the winning edge. I have a proven track record of developing Marketing strategies for both growing start-ups and established organisations and have managed the end-to-end delivery of digital acquisition and awareness campaigns, from briefing and execution to evaluation and insight. Having worked in the Education and Cycling sectors for over a decade, I aim to work in a mission-driven company alongside passionate people. My work reflects my passion for marketing, social media, photography, and cycling. Over the past 5 years, I have been dedicated to creating innovative digital multi-channel integrated campaigns, a testament to my creativity and strategic thinking. These campaigns have increased customer acquisition and consumer loyalty/ satisfaction, revitalized brands' online presence, and enhanced brands' SEO. Key Achievements bike.rent Manager (B2B SaaS sector – bike rental software) • Developed and implemented the marketing strategy to raise Brand Awareness + Lead Gen • 6%+ social media engagement rates achieved consistently by NEW BRM’s social presence • 4% Growth rate in acquisition - Supporting the Sales team to bring in new businesses • 4% Increase in total website views with SEO strategy • 52% growth achieved on social media following | 216,853 people reached • 40%+ Open rates with 20%+ CTRs – Email marketing | CRM Management • 300% Increase in social media reach in 10 months with socials strategy • Planning and delivering online sales presentations Westminster School (B2C Education sector) • Developed and managed social media campaigns within WS multi-channel integrated campaigns • 5%+ social media engagement rates achieved consistently by revamping WS’s socials • 57% Increase in customer and consumer loyalty/ satisfaction with improved ToV • 63% website traffic increase through SEO optimisation • 52% Increase in social media reach in 12 months Ride To Success Media (B2B & B2C Podcast) • 3901 Avg. Monthly listeners | 216 Subscribers • Starting collaborating with brands - Paid partnerships Manchester Cycling Community (B2B SaaS – App based) • From ideation to App content creation for organisations to achieve their cycling and CSR/ESG goals Tour of the High Mountains of Portugal (B2C Cycling Holiday company) • From idea to running cycling holidays in 7 months • Developed Marketing & Communications acquisition strategy for organic and paid social media.