ICP-business

-Responsible for developing clients' business intelligence strategies and outreach campaigns making sure the messages are always with high personalization delivered to the right person at the right time.

-Start conversations with people who don’t know your business, but should

- ICP in numbers:
1536+ Outreach campaigns 
76k Conversations started
6144 Positive replies 
59% Average open rate 
8% Positive reply rate

Outreach Specialist

Apollo.io

- I help companies find and convert their ICP (Ideal Customer Profile) into clients using ApolloI.Io -  the leading data intelligence and sales engagement platform.

-On average, our clients experienced a 35% improvement in their conversion rates (from cold leads to SQL)

Apollo Official Partner

WORLD COLLECTIVE

-Driving community growth and partnership enhancement at World Collective with a focus on strategic and sustainable industry practices.

-Empowering SMEs to adopt ESG solutions, contributing to World Collective's mission for ethical industry transformation.

-Implemented strategic unique outreach campaigns with average email open rate of 62% and 29.75%  reply rate from industry players, leading to meaningful connections and expansion of the World Collective community.

-Led supply chain transformation projects, directly enhancing transparency and ethical sourcing practices for brands.

Business Intelligence Consultant

Save Your Wardrobe

-Implemented and executed personalized Outbound strategies according to the SYW's goals.

-Established strategic partnerships with SYW's ideal customer profile using unique approaches that generate genuine connections.

-Pipeline management and automation

Outbound Project Consultant - Hands On

UXCam

-Onboarding new customers to make sure they become power-user

-Implementing strategies to maximize customer retention and engagement

-Managed renewals and upselling, resulting in a 10% increase in upsell revenue.

-Making customers delighted by supporting them on the chat (Intercom) and via email maintaining a customer satisfaction rate of over 90%.

- Being a bridge between users and the product team in case of any technical issues or questions

Customer Success Manager

HubSpot

-Selected among the 400 heavy users and the most engaged customers at HubSpot to join their Customer Advisor Board (CAB).

-Worked with members of HubSpot's UX and Design teams to design my "Ideal HubSpot" and participated in prototype sessions with the Product Leadership Team.

-Helped the People Operations and Marketing teams by providing constructive insights.

Customer Advisory Board Member (CAB)

FASHINNOVATION

- Designed and implemented the Outbound and Sales structure of the company directly contributing to revenue growth of 32%.

- Configured and implemented the tools necessary to scale and empower the sales team: HubSpot (CRM tool), Apollo.IO (data enrichment & and prospection tool) LinkedIn Sales Navigator (Research and business intelligence tool)

- Responsible for training and managing the SDR team so they can use their maximum capacity to execute personalized approaches and generate value for our ideal customer profile. 

- Conducted qualifications and negotiation calls with C-levels from  Startups (Biophilica,  Inversa, Klarna) to enterprise companies (Siemens, MasterCard, VICE Media Group).

- Pipeline management and automation of the internal sales process cutting down lead response time by 18% and increasing conversion rates.

- Drove the sponsorship acquisition effort, securing 15 new sponsors for the annual event, boosting sponsorship revenue by 40%.

- Conducted 1:1 weekly meetings, weekly sales calls, and monthly sales reports.

Head of Business Intelligence and Sponsorships

FriendsLab

-Responsible for creating, testing, and executing the Outbound Marketing processes of the company. From commercial intelligence through active prospecting, diagnostic of the "pain" of prospects' sales presentation, negotiation, closing deals, and contract signing. 

-Responsible for creating strategic partnerships and maintaining relationships for the success of projects.

-Designed the whole sales process in HubSpot leading to a 30% reduction in sales cycle time due to improved automation.

Account Executive (Sales and Partnership)

Spotify

-Respond to all customers doubts and necessities via E-mail, Facebook and Twitter through Salesforce and Lithun.

- Report issues to improve the app.

Customer Service Advisor

IBMEC SOCIAL MG

Ibmec Social is a nucleus of social entrepreneurship that uses the know-how of students and teachers to develop impactful programs to solve local social issues. The nucleus was the national winner of the Endeavor Entrepreneurial Education Competition.

Worked preparing classes of market behavior, entrepreneurship and business to qualify and help in the process of reintegration of detainees of APAC Prison in Nova Lima.

Creating power point presentations for weekly meetings.

Project Developer

I'm here to create meaningful connections with people and find solutions for their challenges. 
Curiosity is what keeps me moving forward.

-With a combination of adaptability, strategic thinking, and active listening I create and execute unique Outbound strategies.

-6+ years of experience in identifying common ground and intersections that will lead to a genuine connection with people. 

-I’m all about generating results that matter, getting projects off the ground, and building lasting relationships along the way.

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