HazelHeartwood

We run large scale business and ICT digital transformation programs in the domains of Customer Experience, Omnichannel Management & Data Enablement, from scope definition to execution. We humanize digital transformation programs with orchestration, aiming at our clients’ business continuity and sustainability.

We are a platform of experienced and creative people, with a team of eighty active consultants working for over twenty clients worldwide. Since 2011, we are part of SD Worx NV.

Digital Transformation Consultant

Toyota Motor Europe

• Coordinate the implementation of Salesforce Marketing Cloud as a pan-European marketing campaign execution platform, across 33 Toyota & Lexus European markets.
• Identify and advise on best practice for integrating customer data from different back-end systems with Salesforce Marketing Cloud to leverage via Journey Builder, Audience Builder and Automation Studio.
• Define, design and build a Vehicle Order Tracker customer journey integrating order management and vehicle logistics systems.

Marketing Automation Technical Lead - Contractor

ENGIE Electrabel

• Integrate SAP CRM with Salesforce Sales Cloud using cloud-based ETL solution Dell Boomi.
• Define and design an effective data model on Salesforce for integrating SAP CRM master data to leverage on Pardot.
• Coordinate Pardot implementation for B2B and B2C marketing automation fully integrated with Salesforce.
• Produce technical and functional documentation and training materials on Salesforce and Pardot.

Marketing Automation Consultant - Contractor

Xeikon

• Salesforce administration focusing on lead management, opportunity and contract management and preparation for ERP integration.
• Implement new processes for marketing campaign management (Pardot project), budgeting and forecasting (custom objects, workflows and triggers) and sales management (pipeline review).
• Develop training materials and deliver courses on Salesforce and Pardot processes for marketeers and sales representatives.
• Functional analysis and development coordination for new process implementation.

Marketing Automation Consultant

Distriplus (Di, Planet Parfum, Club)

• Coordinate direct marketing campaigns based on physical and electronic mailings to retail customers.
• Query through customer and sales data to consolidate targeted lists and maximize cross-selling.
• Manage the creation and execution of artwork and courtesy items for hybrid campaigns.
• Create marketing collateral for POS, sales meetings and trade shows.

International Air Transport Association (IATA)

• Produce engaging online marketing campaigns.
• Implement high-impact strategies to transform digital marketing activities (e.g. ExactTarget migration, Salesforce integration for big data leveraging, conversion tracking implementation).
• Design templates for the content management system to promote conversion best practices and the efficient use of HTML tags.
• Plan and negotiate media buys, including print and digital.
• Create marketing collateral for sales meetings, trade shows and company executives.

Marketing Specialist

Embassy of Brazil in Belgium

• Establish effective working relationships with government officials and media representatives.
• Compile comprehensive lists describing product and service offerings.
• Manage marketing collateral stock for distribution in foreign trade meetings and fairs.
• Produce a weekly economic briefing on Belgium and Luxembourg for the Ministry of Foreign Affairs

Assistant at the Commercial Service

D'Ieteren

• Sales assistant for Volkswagen at the 89th and 90th editions of Brussels Motor Show.
• Generate special price offers for customers.
• Describe use and operation of high value commercial vehicles.
• Share product knowledge with customers while making personal recommendations.
• Work as a team member to provide the highest level of service to customers.

Sales Assistant

Solution Architect & Product Owner accomplished in marketing platform design, implementation and operations;

Currently looking for technology agnostic roles with focus on reshaping sales & marketing platforms for the era of generative AI and more complex data privacy and security requirements;

Twelve years of hands on experience in Salesforce (Marketing, CDP, Sales/Service) solutions, with strong technical and functional knowledge. Experience in Automotive, Aviation, Utilities & Public Sector.

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