Nowness Agency

Senior Paid Search Manager/SEM | Digital Marketing Strategist | Google Analytics 4 geek

Trena Digital

Digital Marketing Strategist | Senior Paid Search Manager/SEM | Google Ads, Bing Ads & Facebook Ads 

PullRank Media LLC

Digital Project Manager | Head of Paid Search | Google Ads, Bing Ads & Facebook Ads | Fully remote

Pulse Agency

Ollo Metrics

Senior PPC Manager | Digital Media Buyer | Digital Marketing Strategies | Remote

Codedesign.org

Head of PPC | Digital Marketing Manager | Ecommerce & Lead Gen

Zistemo®

PPC Manager & Google Analytics Consultant 

Freelancer of PPC (Google Adwords), Analytics (Google Analytics) and SEO

I have a Marketing Degree by the IPAM – Portuguese Institute of Management and Marketing and a licensing thesis on Digital Marketing. I´m currently taking a pos graduation in Marketing in the Católica Oporto Business School. Besides I have got a Google certificate for the Google Adwords and for Google Analytics. I also have the Facebook Studio certification and the Bing Ads certification from Microsoft. Im currently accepting jobs as a freelancer in PPC, SEO and Analytics.

SEO, PPC and Web Analytics Manager

Lab Marinheira Monteiro, Miguel Pereira e Sameiro Sequeira, S.A.

Managing the informatics park of Labco Porto laboratory, respective informatics programs and informatics security. Managing networks, servers and communications. Planning and implementing of 30 online posts in the northern part of Portugal. Training of several collaborators in specific lab software. Annual purchase of informatics hardware according to approved annual budget.

I.T. Manager

Seasoned Growth Marketing Consultant & Senior PPC Manager offering eleven years of related experience, results-driven approach, and dedication to achieve remarkable client results.

Currently interested in remote contracts. 

Qualifications & Expertise:

• Hands-on approach. Doer. Making clients grow in digital in planning and executing;
• International, multilingual SEM experience at a global scale. (USA, Canada, Australia, UK, etc.);
•  Consistently saved costs while increasing profits for in-numerous clients repeatedly;
• Results-oriented Digital Marketing specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results;
• Analyzed trends, maintained revenue and profitability forecasts, and managed activity to meet or exceed acquisition targets;
• Implemented multiple digital marketing and online presence methods and strategies such as multi-channel traffic generation, social media utilization, affiliate marketing, blogging, visual and contextual testing, and mastering, SEO, SEM, and usability;
• Built, A/B tested and continually optimized advertising campaigns in AdWords, Bing, Yahoo, Facebook, and YouTube.

Proficiencies/Online Tools:

Google Ads
Google Analytics
Facebook Ads
Twitter Ads
Bing Ads
Data-Driven Optimization
Digital Strategy 
Landing Page Testing 
Ad Copy Writing
Microsoft Excel
CRO
Email Marketing
Display Advertising
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Growth Hacking
LTV 
CAC
Retention
Funnel Optimization
ROI scaling

Client video testimonials:

-> https://youtu.be/p2TSk9I2_00
-> https://youtu.be/K3E5QpckQmw

2024 was the best financial year of all my digital marketer/PPC manager years. 

It was also a year I realized that money is not everything. 

Made significant changes in the last 2 months.

I'm very excited and thrilled to be looking to 2025.

All my professional objectives are driven to create an even higher impact on my clients.

This is the year I will solidify Marketing management fundamentals, Looker Studio dashboards, and GA4. Google Ads & Facebook Ads is on the pocket already.

In the middle of the year, I will dedicate all this knowledge and combining with CRO.

What are your professional plans for 2025? What are your company objectives?

Pedro Menezes Pereira

⭐ Digital Marketing Specialist | 13+ years ➡️ Senior PPC Manager Strategist | +$150 million ad spend | Consultant / Freelancer

🎖️ I have ended the Meta Certified Performance Marketing Specialist certification today. You can take This second badge after ending the Media Buying Professional one.

So, I am now certified by Facebook Ads on:

✅ Meta Certified Media Buying Professional.
✅ Meta Certified Performance Marketing Specialist.

My take in these two certifications:

It was very useful to update my knowledge of a few novelties that Facebook added last year. Even with all my years of experience, I have learned a few new things, and the certification is unlike the Google one. You REALLY need to study.

Now, I will continue deep diving into Looker Studio and Marketing Management fundamentals.

4 Studies Confirm: Managing Expectations Is Crucial for PPC Success

➡️ McKinsey's "The data-driven enterprise of 2025" research shows that companies that use data to set realistic goals build stronger client relationships, leading to greater satisfaction and loyalty (McKinsey & Company "The data-driven enterprise of 2025").​ 

➡️ Bharadwaj & Varadarajan, 2004 research shows that being honest about what can be delivered builds stronger client relationships, leading to long-term success (Bharadwaj & Varadarajan, 2004).

➡️ Psychological Science "Experimenters  2018" research shows that overpromising and under delivering damages trust. It's better to promise what you can deliver—and sometimes exceed those expectations—to achieve better client satisfaction and business outcomes (Psychological Science - "Experimenters’ Expectations May Shape Priming Results, 2018"). 

➡️ Setting specific and challenging goals motivates teams to perform better and persist longer, leading to improved outcomes (Latham & Locke, 2006 - New Directions in Goal-Setting Theory, 2006).

✅ It's key to set 𝗰𝗹𝗲𝗮𝗿 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 from the start of your PPC marketing project.

Understand the specific goals for the next three months and one year (e.g., revenue, profit, MER, market share, new client acquisition, number of leads, CPA, etc.). 

𝗘𝘅𝗮𝗺𝗽𝗹𝗲: The objective is to increase the revenue by 10% per month in the next 3 months while maintaining the MER at 35%; 70% one new client acquisition and 30% focusing on returning clients.

𝗧𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗱𝗼 𝗮𝗳𝘁𝗲𝗿:

𝟭. Ensure all team members understand and agree on the goals. 
𝟮. Communicate them both verbally and in writing. Follow up with a confirmation email for clarity.
𝟯. Be flexible and let the client know that. Like in life the goals can change, depending on the circumstances. (more profit, stocks issues, focus more on client retention, etc). So temporarily they can change for one or two months. Ideally the strategy is set for 12 months. But we all know by now that there's always something going on!

How do you manage expectations for your clients?

McKinsey's research shows that companies that use data to set realistic goals build stronger client relationships, leading to greater satisfaction and loyalty

💡 Four Big Financial Goals in eCommerce—and Why You Can’t Do Them All at Once

If you run an eCommerce business, you’ve probably wrestled with these four goals:

➡️ Maximizing Revenue
➡️ Maximizing Profit
➡️ Maximizing Products
➡️ Minimizing Costs

Here’s the thing: you can’t tackle all of them at the same time. There just aren’t enough hours in a day (or even in a week!) to do it all. 

➝ That’s why you need to choose your battles. 

➝ Focus on what matters most to your business right now, whether that’s increasing sales, cutting down expenses, or getting the best bang for your buck on ad spend.

A smart way to figure out your priorities?

➝ Do a marketing audit. Take a hard look at what’s going well and, more importantly, what’s not. This helps you decide where to put your energy, and your budget, for the biggest impact. 

➝ A great resource on this is the book "Marketing Plans: Profitable Strategies in the Digital Age 9th" by Malcolm McDonald. It offers solid advice on how to structure your audit and plan your next steps.

As you plan for 2025, remember that it’s all about focusing on the basics first. 

Know your goals, identify your main challenges, and craft a strategy that addresses them one by one. By improving in on the areas that truly move the needle, you’ll set your eCommerce brand up for success—without stretching yourself too thin.

-----------------------------------------

✅ I am Pedro, a PPC freelancer and marketing strategist with over 13 years of experience.
💼 I help e-commerce and B2B businesses grow month-over-month with tailored paid media strategies.
📩 Let's connect if you're looking to scale your business or need fresh insights into PPC campaigns!

#PPC #SEA #Ads #GoogleAds #SEM #GA4 #Marketing #PaidSearch #MarketingDigital #DigitalMarketing #FeedManagement #Ecommerce #Growth

📏 How Big is Your Market? Here’s the Easiest Formula:

Market Size = Customers 👥 × Spend 💵 Per Year

💡 Example for E-commerce:

Product: Running shoes 👟
Customers: 500,000 runners 🏃‍♂️
Spend Per Year: $150 💰
Market Size: $75M
🛠️ Find Your Data Easily:

Google Trends 🔍
Industry Reports 📖
Customer Surveys ✅
Pro Tip: Focus on your niche 🎯. Marathon runners 🏅 or trail enthusiasts could be your goldmine!

Keep it simple. Market size = smarter growth decisions.

What’s your market size? Let’s discuss below!

-----------------------------------------

✅ I am Pedro, a PPC freelancer and marketing strategist with over 13 years of experience.
💼 I help e-commerce and B2B businesses grow month-over-month with tailored paid media strategies.
📩 Let's connect if you're looking to scale your business or need fresh insights into PPC campaigns!

#PPC #SEA #Ads #GoogleAds #SEM #GA4 #Marketing #PaidSearch #MarketingDigital #DigitalMarketing #FeedManagement #Ecommerce #Growth

How Big is Your Market? Calculate it in 3 Simple Steps:

💭 May 2025 bring you all the desired results for your accounts, your companies, and your dreams.

🆕 Happy New Year to ALL Marketing/PPC aficionados.

💪 Let´s go!

➡️ Change your mindset to month over month growth on your PPC on 2025.
 
The only thing preventing you from reaching this growth is a willingness to follow this mindset.  

This is what will unlock the adoption of this attitude.

⮕ MoM growth holds clients and agencies to higher standards, driving accountability, collaboration, and compromise. 
 
⮕ Data-driven intelligence: To accomplish this growth, you need to have attention to detail in your data and be willing to test and learn. Following data is a key part of this process. 
 
⮕ Competitive edge: Continuous growth pushes your company to be more competitive in a worldwide & dynamic market. 
 
⮕ Exposes inefficiencies: It uncovers gaps and inefficiencies and forces you to examine what is not working.
 
⮕ Solutions-oriented: Once inefficiencies are spotted, you can act on them and make tests to improve. 
 
⮕ Constant optimization: With every test and tweak, you create a cycle of improvement. 
 
⮕ No more opinions, just data: It's all about results—data speaks louder than opinions. Everyone becomes accountable for the numbers. 
 
Here’s the kicker: The difference between offline and online marketing is you can test and get immediate results. If you're not taking advantage of that, you're either losing opportunities or just being...lazy. 
 
And remember, if you’re consistently growing PPC by 5% MoM, guess what? By the end of the year, you’re the hero. 

-----------------------------------------

✅ I am Pedro, a PPC freelancer and marketing strategist with over 13 years of experience.
💼 I help e-commerce and B2B businesses grow month-over-month with tailored paid media strategies.
📩 Let's connect if you're looking to scale your business or need fresh insights into PPC campaigns!

#PPC #SEA #Ads #GoogleAds #SEM #GA4 #Marketing #PaidSearch #MarketingDigital #DigitalMarketing #FeedManagement #Ecommerce #Growth

PPC Lessons Learned from Falling Short

➡️ Failure isn’t the enemy; it’s a crucial part of the process. Instead of blaming or giving up, we need a culture that accepts missteps, learns from them, and keeps moving forward. 

If you’ve had the same problems, remember that success comes from trying new things, being patient, and working together. Keep testing, keep improving, and keep on learning.

-----------------------------------------

✅ I am Pedro, a PPC freelancer and marketing strategist with over 13 years of experience.
💼 I help e-commerce and B2B businesses grow month-over-month with tailored paid media strategies.
📩 Let's connect if you're looking to scale your business or need fresh insights into PPC campaigns!

#PPC #SEA #Ads #GoogleAds #SEM #GA4 #Marketing #PaidSearch #MarketingDigital #DigitalMarketing #FeedManagement #Ecommerce #Growth

📊 Is Your Market Growing or Shrinking? 5 Practical Ways to Find Out:

Understanding your market’s direction is key to making smarter marketing decisions. Here’s a hands-on checklist to figure it out:

1️⃣ Use Google Trends
Search your product or industry keywords. 📈 Are they trending upward? That’s a growth signal. 📉 A decline means it’s time to reassess.

2️⃣ Analyze Industry Reports
Platforms like Statista, IBISWorld, or government data give you insights into market size and growth rates. Compare these with last year’s numbers.

3️⃣ Monitor Competitor Moves
Growing Market: New competitors are entering, and existing ones are ramping up campaigns.
Shrinking Market: Competitors are cutting back or merging.

4️⃣ Check Social & E-commerce Signals
Are online mentions for your niche increasing?
Is your category’s sales volume rising on platforms like Amazon or Shopify?

5️⃣ Talk to Your Customers
Run surveys or polls. Ask:
What alternatives are they exploring?

🎯 Why This Matters:

Growing Market: Invest in growth strategies—expand product lines or reach new audiences.
Shrinking Market: Double down on retention, loyalty programs, and cost efficiencies.

💡 Pro Tip: Reassess your market quarterly to adapt to changing trends.

What’s your favorite tool or strategy for tracking your market? 

Let’s share ideas below!

Taplio

Pedro Menezes Pereira's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Pedro Menezes Pereira's Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Pedro Menezes Pereira's Linkedin Analytics

's Best Posts (last 30 days)