New York Post

Senior Audience Development Manager

Haymarket Media US

• Directly manage and mentor two email operations specialists.
• Lead the strategy on email marketing initiatives and develop operational workflows.
• Maintain more than 30 data feeds into and out of ESP.
• Uphold and educate colleagues on email marketing best practices; train new teammates.
• Lead cross-functional recurring meetings to foster superb communication between the email operations team and email stakeholders.
• Produce monthly financial analysis and allocation report for the Director of Finance.
• Work with vendors to maintain strong relationships.

Email Operations Manager

• Owned day-to-day execution of emails, including A/B testing and list segmentation.
• Deployed an average of 150 email campaigns a month.
• Produced a monthly email report with analysis for company-wide distribution.
• Provided technical support for all colleagues.

Email Campaign Manager

• Deployed company newsletters through email providers Puresend and Silverpop.
• Performed content changes for multiple websites via content management system.
• Managed all aspects of ad trafficking and ad delivery for various digital products.

Email Newsletter Coordinator

Talented Email Operations Leader bringing 10+ years of experience and demonstrated record of accomplishment in email marketing. Proficient in operational enhancements with track record of improving operational stability and sustaining operational accuracy. Advanced knowledge of various ESPs, deliverability metrics, and email best practices.

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Pedro Reyes

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Pedro Reyes

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