Lead and manage Life Insurance account success for EXL Analytics, a global provider of talent, consulting, solutions, platforms and centers of excellence. We deliver industry-recognized advanced analytics, AI, digital, and cloud capabilities combined with deep domain expertise.
 
Leverage partnerships in various sectors, including Banking, Financial Services, Insurance, Healthcare, Media/Sports & Entertainment, Manufacturing, Retail/eCommerce, Transportation/Logistics, and Telecom/Utilities. 

Our clients benefit from data-driven insights for faster decision-making and transformation of operating models to improve outcomes and unlock growth. Consumption models include Analytics-as-a-Service, with innovative solutions that scale at pace, focusing on:
 
• Advanced Analytics
• Marketing Analytics
• Customer Analytics
• Operational Analytics
• Risk and Compliance
 
EXL is an AWS Advanced Consulting Partner, a Visionary in Gartner's 2021 Magic Quadrant for Data & Analytics Service Providers, and a Leader in Everest's 2022 Peak Matrix for Advanced Analytics and Insights Services.

VP of Analytics

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Member

Gerber Life Insurance Company

● Two promotions in two years 

● Digital Transformation: Conceived, launched, and lead ground-breaking digital transformation program STELLA after winning approval from C-suite executives. STELLA identifies sizable business opportunities using data and technology. STELLA established a Data Science division (2018), moved data to the cloud (2020), developed cross-functional use cases, created new structures, processes, and governance. Head cross-functional transformation team of 30+. 

● 2021 Novarica Impact Award winner for data: Created a 360-degree view of customers through STELLA, improved data processing speed by +x%, decreased operational cost by -y%, realized +$M in growth, decreased $-M in project cost while identifying +$M in revenue generation use cases. Negotiated $M savings in Google Cloud Platform implementation and an increased cybersecurity breach payout of $M (+%) at no extra cost.

●	2021 AdExchanger “Best First-Party Data Strategy by a Marketer” Award winner: Submission articulates my vision, leadership, and accomplishments. I competed against Anheuser-Busch, Alaska Airline, and Ford Direct.
   
●	2021 AdExchanger “Best Technology by an Agency” Award finalist: Submission articulates the GCP data lake build, a project I led.    

●	Cloud Technology & AI/ML: Migrated CRM data to cloud platform through STELLA. Built campaign and BI marts and connected to marketing platforms. Implemented AI/ML to enhance business decisions and forecasting. 

●	Customer Analytics: Defined customer lifetime value and created clusters to maximize revenue through STELLA. Significant changes in channel campaigns resulted in $M+. Partnered with Market Research and Actuary to increase product prices, evaluate IRR and Value of New Business, and understand customer behavior drivers.

●	Google Case Study: Connected big data to first-party data in Google Big Query; became case study (2017). 

●	Data science and digital transformation conference speaker

VP, Analytics and Innovation

Blue Gobi LLC 

BlueGobi.com was founded to reduce economic inequality by:

• Working with artisans, especially female heads of household, to teach them a trade, a skill, and provide a living wage.
• Providing micro-financing to generate scalability and long-term wealth for the communities.

• Self-funded, I lobbied volunteers and sought investors, to build a brand based on social worthiness and marketing its products through digital storytelling.

• Managed day-to-day functions: business plans, website, social and human-interest content, merchandising and pricing, marketing to US consumers, shipping, and troubleshooting supply chain issues.

• Worked with artisan groups and NGOs in Mongolia, Morocco, Colombia, Thailand, Nepal, India, Haiti, and Bali (Indonesia). Nepali artisans also built schools for girls in war-torn Afghanistan.

Founder | Managing Partner

Sundance Holdings Group, LLC

• Led marketing efforts for a direct marketing organization in Robert Redford’s Sundance Enterprise. Oversaw e-commerce (site optimization, SEM, email), catalog and retail operations. Full P&L responsibility. Bonus incentive tied to EBITDA goals. Accountable for a $2M expense budget.

• Built/directed a department of seven. Led brand association, customer contact strategy, business and website development, merchandise assortment, public relations, analytics, market research.

• Advised COO and CEO on company strategy.

• Developed 1st-ever paid media and SEO program, adding a 3% lift to revenue (2007).

• Redefined business practice and changed merchandising approach to catalogs and e-commerce. Conducted customer lifetime value analysis to determine appropriate short-/long-term financial investment. Sundance revenue grew 18% (2005–2006).

• Saved $.5M by eliminating ineffective suppliers and partnering with new vendors. Sped processing, optimized skill sets, and improved efficiency through organizational transformation.

Senior Director of Marketing & ECommerce

The Wine Enthusiast

• As a Member of the Senior Management Team, I helped define company vision and strategies.

• Led a marketing team of five for a multi-million-dollar company with business in retail, wholesale, licensing, publishing and events.

• Set budget. Bore operational and P&L responsibility to meet (and beat) revenue and profit objectives.

• Launched and analyzed new Wine Express business. Overhauled email and affiliate programs. Brought in new email providers, changed affiliate contact approach. Results: 60% increase in revenue.

• Optimized search engine. Directed site content and navigation enhancements for Holiday 2005. Results: 5% shift in channel preference; at least a $40K savings in one month.

• Built databases to provide enhanced marketability and knowledge. Increased revenue by 5% first year. Created promotions that lifted contribution per book by 459%

Senior Director Of Marketing

Award-winning digital transformation executive, business strategist, and an analytic and data science results-driven leader. Outstanding record of success in business optimization through data, technology, and leading people. I am a 

🏆2023 Silver Apple Lifetime Achievement Award
🏆2021 Novarica Impact Award Winner for Data (in the insurance vertical and judged by 66 insurance CIOs)
🏆2021 AdExchanger Best First-Party Data Strategy by a Marketer Award Winner (in the digital media vertical and won against Alaska Airlines, Anheuser Busch, and FordDirect)
🏆2021 AdExchanger Best Technology by an Agency Award Finalist
✅ DIGIN Advisory Board Member to advance and shape the insurance industry 
✅️ Women's Venture Fund Advisory Board Member to advise and empower women entrepreneurs
✅ Brown University Master of Science in Technology Leadership graduate
✅ Trained economist

I am a relentless visionary who thrives on problem-solving, influencing senior management, collaborating, and leading cross-functional teams. I connect data to technology and tell relevant and myth-dispelling truth to drive business performance. I am a maximizer in everything I do.

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