Flight Fund

Flight Story

Exponential change creates exponential opportunity.

At Flight Story, we seize this opportunity by keeping brands at the forefront of what’s possible with a range of services - including strategy, content, communications and media - for brands that want to lean in to new opportunities.

Group Head of Marketing @ Flight Story

Koble

Our AI-powered algorithms help you source and score early stage startups so you’ll never miss a deal.

Head of Growth

Revix 

As the Global Head of Growth and Marketing for consumer facing retail investment platform (revix.com) and first marketing hire, I define and own the global growth and marketing strategy and activity to build awareness and drive customer acquisition – including the total end to end responsibility for brand, PR, digital campaigns, offline campaigns, CRM, loyalty and rewards.

Head of Growth & Marketing

Shieldpay

As the first marketing hire of fintech start-up (shieldpay.com), I defined and executed the global marketing strategy and roadmap to drive B2B2C growth.

Head Of Marketing

Marketing Manager

Maxus Global

B2B and B2C planner and buyer across brand and demand generation (direct response). Responsible for £200k - £60m media plans and buys across TV, OOH, radio, display, paid social and paid search as well as implementing and tracking campaigns to drive growth against wider business objectives.

Senior Account Executive

BetEasy 

Responsible for the development and management of the Loyalty Programme’s consumer marketing strategy and budget, ensuring the Loyalty plan drove the key Loyalty KPIs, as well as the broader marketing KPIs and overall business objectives.

Loyalty Specialist (Marketing), CrownBet now BetEasy

Responsible for the effective planning/buying and tracking across all mediums for global clients, Fiat Chrysler Automobiles and GlaxoSmithKline. Working alongside the Account Managers and Account Directors I  produced strategy proposals, media plans and bought and tracked campaigns across both online and offline media, with a key focus to deliver against both the client's media and wider business objectives.

Key Achievements
• Finalist, MFA NGEN Category 2015
• Semi-Finalist, Australian Cannes Young Lions Strategy Competition 2015
• Maxus Endeavour Global Contributor, 2015

Business Executive

Media Assistant

Eskander's Betstar

• Strategic development and expansion of Betstar’s social media presence, including Facebook, Twitter, Google+ and the Betstar Blast blog
• Content management for one of Betstar’s key branding communications, the weekly Betstar Blast blog, including all text, video and graphical content uploaded via WordPress
• Reporting using web analytics to drive decisions regarding content, web design, blog functionality and a cross-platform promotion strategy to boost blog readership and brand interaction.
• Assisting with the production of weekly Betstar Blast email campaign
• Formatting HTML code to create and update new content on the website
• Co-ordination of text and graphic content on the website, including uploading feature stories, landing pages and the press centre via the CMS
• Creating and implementing graphical elements across the website and social media
• Co-ordination and implementation of VIP customer program
• Event management 
• Customer relationship management
• Admin assistance

Taplio

Penny Watson's Linkedin Analytics

Penny Watson

Want to drive more opportunities from LinkedIn?

Taplio

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Penny Watson

Want to drive more opportunities from LinkedIn?

Penny Watson's Linkedin Analytics