Pete Eterno

Whitelabeled

Toolkit: Figma, Attentive, Klaviyo, Shopify, TripleWhale, PostPilot.
- Drive client success with data-driven email and SMS marketing strategies that enhance engagement, retention, and LTV.
- Manage the planning, implementation, and operation of ESPs and SMS platforms for seamless integration and effectiveness.
- Lead communications, including QBRs and executive summaries, to ensure strategic alignment and clear reporting.
- Ensure smooth client onboarding and integration of marketing strategies, providing ongoing tactical support.
- Oversee team of email specialists and designers, fostering collaboration and continuous improvement in campaign execution.

Head of Email Marketing & Retention

ClipHire

Part of ClipHire’s found team, my job duties included, but were not limited to:

- Oversaw external vendors that managed paid media efforts across LinkedIn, Google, and Meta platforms.
- Directed both the internal product team and an external vendors website development.
- Managed all operations related to ClipHire’s marketing and sales tech stack.
- Led strategy and execution for ClipHire’s organic social media efforts.
- Championed strategy and implementation of ClipHire’s email marketing operations.

Marketing Manager

Smart Deck Solutions Inc

- Oversaw team of Account Executives to bring in new-client partnerships, aiding in pipeline development from lead generation to closing
- Led email marketing strategy from software implementation to email design & deployment
- Led the creation of all outbound sales prospecting strategies like sales presentations, talk-tracks/sales scripts & LinkedIn messaging
- Oversaw & deployed paid social ads across LinkedIn & Twitter
- Oversaw operations & implementation of sales & marketing tech stack of Outreach.io, Pipedrive, Sales Navigator, Vidyard & UpLead
- Led formal training curriculum for new-hires

Manager, Business Development & Marketing

ActiveCampaign

Sales Development Representative

NCSA Next College Student Athlete

- Continuing role as Sales Development Representative with additional role of Team Mentor to be responsible for facilitating training curriculums for new and under-performing employees to help establish better work habits and increase performance, keep track of KPI's and ensure retention

Senior Sales Development & Team Mentor

- Managed pipeline of 500+ high school student athletes and maintained communication with college coaches and programs
- Conducted initial phone assessments to qualify prospects in order to determine their recruiting needs and direct them through recruiting software
- Further on, qualified for company's Career Development Program based on performance metrics leading to promotion

Redwood Logistics

- Sourced and developed strong business relationships with service providers for profitability and customer satisfaction, along with providing and negotiating freight rates to motor carriers to ensure profitability on a consistent basis

Carrier Sales and Operations Representative

Email & SMS Marketing | Klaviyo Partner

Marketing Professional specializing in Email/SMS Marketing, DTC Retention Strategy, Analytics & Project Management using a data-driven approach to increase overall revenue, repeat purchase rates, net revenue, engagement, LTV & brand loyalty across multiple Owned Media channels.

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