The Marketing Centre

It’s very simple. Great businesses surround themselves with great people. I am one of a team of 90 plus professionals who work as part-time Marketing Directors within ambitious businesses to provide the skills and experience for the business to achieve outstanding results.

I find business owners often feel frustrated – they really want the very best marketing expertise in-house but simply can’t afford it – or find it in their area.

They approach a marketing consultant (not me - obviously!) but find they speak an alien language and don’t roll their sleeves up and DO. So they work with an agency who devise campaigns – but never really get under the skin of the business enough to take responsibility for ROI. Or they hire a marketing junior who takes a scatter-gun approach with no cohesive strategy or plan. It’s frustrating!

That’s why the part-time option works so well. One of The Marketing Centre’s part-time
experienced Marketing Directors works for you as part of your in-house team, has a proven
track record of success, works on your entire business across all aspects, talks your language
and quite simply gets stuck in to make an impact on your growth.

Our ‘part-time’ business model means you get a top-quality proven Marketing Director for a
fraction of the cost to appoint one on a full-time basis.

If you’d like to find out more get in touch for a chat. I’ll listen and ask a few questions, and then
you can see whether this might be the solution for your business. Typically we work for
businesses of £3m+. You can contact me via LinkedIn or through our website
www.themarketingcentre.com.

|Marketing Director | CMO | Marketing Consultant | Head of Marketing | Director of Marketing | Sales and Marketing Director |

Marketing Director

Purple Salix Limited

My passion is driving marketing change linked to improved business results. Whether you need short term help to determine strategic priorities, or longer term engagements to help lead and deliver the desired changes, I can bring a wealth of first-hand experience learned through successfully leading projects at IBM and more recently via my own consultancy business (www.purplesalix.com).

I help large global tech companies, SMEs, early stage startups, and Marketing Agencies. Recent projects have included:

- Marketing Transformation for a global telco player around customer-centricity, marketing automation, scalable processes and cultural change
- B2B Initiative launch for a major Financial Services company
- Delivery of a product launch strategy for an Industrial venture-backed manufacturer
- Demand Generation strategy and execution for a disruptive start-up
- Executive coaching for several clients navigating their own change projects

In a 28 year career at IBM, my responsibilities included leading major transformational initiatives around marketing automation, digital marketing, contact database strategy, lead nurturing, telemarketing, and sales/marketing alignment.

To all of these engagements I bring the following:
• Proven track record of operating at all levels of the business including C-Suite
• Equally comfortable working at strategic or detailed levels as required
• Strong team building skills, having built marketing teams from scratch
• A Marketing Leader who relates well to sales people and the selling environment
• Excels when taking on difficult, ill-defined challenges and delivering results.
• Extensive experience of working across organizational boundaries and achieving buy-in
• Strong background in all of the marketing disciplines including Strategy, Channels, Communications, Technology

Specialties: Marketing Automation, Lead Nurturing, Program Development & Execution, Management Reporting, Marketing Strategy, Stakeholder Management, Team Building

MD and Founder

Marwell Wildlife

Board of Trustees Member

Sealpac UK

Part-Time Marketing Director

Mestec

ILX Group

The Change Maker Group

The Change Maker Group is a team of dedicated professionals, ready to do whatever it takes to make your business truly extraordinary and your people happy and motivated - Making Change Happen.

My particular role is in helping companies get ensure that their employees are as productive as possible by having clarity of their purpose, aligned to company goals; Time Management, Focus and Prioritisation, Delegation and Productivity Tools.

You can also subscribe to our Weekly Newsletter with the best Productivity tips from across the Internet: http://bit.ly/1mhXxQi

Change Maker

IBM United Kingdom Ltd

Leads the team responsible for all of IBM's advertising spend in the UK and Ireland across the portfolio of offerings and across all media (Print, TV, Outdoor, Online, SEO, Mobile). In addition Pete is also responsible for the UK's digital marketing strategy as well as managing IBM's high-profile UK customer centres that host several thousand clients each year. In this role Pete's focus is to enhance the impact from these investments and to drive the  ntegration between these disciplines and the rest of the marketing and selling system via co-ordinated planning, measurement and adjustment.

Brand Manager, UK and Ireland

Lead a hand-picked team responsible for identifying and driving transformational change across the IBM marketing organisation, with a special focus on leading the deployment of a new Marketing Automation Platform for the Corporation (Unica), overhauling the contact data strategy and building a new response management and nurturing function

Marketing Transformation Leader

Developed and implemented a strategy to change the internal culture and management systems to focus on increasing the yield from marketing campaigns via lead nurturing. As a result helped build the case for a new Marketing Automation approach globally across the company

Response and Lead Nurturing Manager

Responsible for all elements of the marketing mix for the Network Station “Thin Client” family. Key focus areas included establishing and maintaining a high press profile through customer case studies, integration with other marketing functions within IBM and strategic planning with the WW division marketing team

EMEA Network Computing Marketing Manager

Lead a team of 25 responsible for marketing IBM’s entire software portfolio in the UK, Ireland and South Africa. Software accounts for approximately 40% of IBM’s income. Transitioned the marketing focus from product-lead to an approach that lead with client issues and leveraged pull-marketing techniques

IBM SW Group Marketing Manager

Responsible for leading the marketing and solutions efforts in the new business area of Wireless data &quot;beyond the PC&quot;. This role encompassed building and leading a team with marketing communications and market management responsibilities with
a focus on promoting software and services solutions to Telco’s, end-user clients and handset manufacturers.

EMEA Wireless e-business Marketing Manager

Responsible for launching IBM’s pervasive computing initiatives in EMEA. Initial focus was on developing sales enablement material for the broad IBM Sales force (via CDs, websites, newsletters etc), leading IBM’s participation in critical trade shows and conferences (such as GSM World Congress), and case study-lead press and PR. Also achieved a Postgraduate Diploma in Marketing through the Chartered Institute of Marketing

EMEA Pervasive Computing Marketing Manager

IBM PC Company

Marketing Manager

Sharp tongued consultants. Flash agencies. Endless tools, tactics and fads. It’s no wonder some business leaders struggle to take marketing seriously. My mission is to turn around what small and mid-size businesses can achieve from marketing.  

I’m part of The Marketing Centre which since 2010 has helped business leaders make sense of marketing. To make better decisions and make the most of their marketing investment.  We’re not interested in ‘shiny new things’. We do real marketing that drives real business results.  The kind that only real experts can deliver.

So if you’re sick of switching from one thing to the next hoping one will stick, maybe it’s time to have your own Marketing Director from The Marketing Centre’s team.

I provide flexible support to businesses who do not have, cannot afford, or do not feel the need for a full time Marketing Director. Working with you in-house, as your part-time Marketing Director I will help to grow a profitable business, achieve aspirational goals or even help secure a big exit. 

Real Results. Real Expertise.
The Marketing Centre, Where Real Marketing Happens.

Navigating the complexities of marketing can be daunting for many UK SMEs. The question often arises: should you hire a fractional CMO or engage a marketing agency?

A fractional CMO provides strategic leadership, aligning marketing with your business goals and fostering growth without the commitment of a full-time salary. 

In contrast, a marketing agency can help in executing specific campaigns but may lack the high-level oversight necessary to ensure these efforts align with your overarching strategy.

The latest blog from The Marketing Centre delves into the differences between a fractional CMO and a marketing agency.

https://hubs.la/Q037Z4vF0

#FractionalCMO #MarketingStrategy #LeadershipInMarketing

Pete Jakob

Marketing Director at The Marketing Centre

Open article: Fractional CMO vs. marketing agency: what’s the difference? by hubs.la

Fractional CMO vs. marketing agency: what’s the difference?

Is your website in need of a rebuild? 

Discover the essential strategies for a successful transformation in the latest blog from The Marketing Centre, featuring insights from Emma Rainey, an experienced marketing director.

Emma shares her expertise on avoiding common pitfalls, prioritising customer needs, and ensuring your project is guided by a dedicated leader. With the right approach, your website can become a powerful tool for business growth.

Read the full article https://hubs.la/Q0343Nnw0

#WebsiteRebuild #MarketingInsights #CustomerFocus

Open article: Website rebuilds: How to get them right by hubs.la

Taplio

Pete Jakob's Linkedin Analytics

Pete Jakob

Pete Jakob's Best Posts (last 30 days)

Fractional CMO vs. marketing agency: what’s the difference?

Website rebuilds: How to get them right

Want to drive more opportunities from LinkedIn?