Creative Coalition

Founding Partner

VCCP

Managing Partner

Saatchi & Saatchi

McCann

TBWA\Chiat\Day Los Angeles

Managing Director - Twitter & Southwest Airlines

Led TBWA\​ team of 80 across advertising, digital and social.  Overall responsibility for all Omnicom agency teams serving Nissan in the Americas (USA, Mexico, Canada, Brazil) including brand strategy, advertising, media, digital, social, experiential, analytics and design.  Nissan US now delivering record share, volume, profitability and communications effectiveness.

Nissan #WithDad 2015 Super bowl campaign was nominated for an Emmy and voted #1 on youtube adblitz.  59% more votes than the second place commercial.  Over 600 Million social impressions

Managing Director, Nissan Americas

Successfully led Pedigree global brand strategy development and implementation leading to share and profitability growth after years of decline.

Global Managing Director - Mars Petcare; Activision Call of Duty

TBWA\Whybin

Grew group revenue by 40% in 3 years with a 60%+ pitch success rate.
Agency went from #10 creatively in NZ to one of the best agencies in Asia Pac. including 2 Cannes Grand Prix and 6 Cannes Gold Lions.

Group Client Services and New Business Director

TBWA London

Successfully launched PS2 'Fun, Anyone?' campaign including Cannes Grand Prix winning 'Mountain' and Cannes Gold winning 'Life on the PlayStation'.

1991-2001 Various account handling positions:
Ogilvy, Leagas Delaney, BBH, Simons Palmer, DMB&B.

Key client experience:
State Street Global Advisors, Chick-fil-A, Powerade, Twitter, Southwest Airlines, Nissan, Pedigree, Activision, adidas, Sony PlayStation, Nike, ASB bank, Barclays bank, Polaroid, FHM, P&G, Goodyear, Pilsner Urquell, Budweiser.

Business Director - Sony PlayStation Europe

Brand and communications leader who believes creativity is the secret weapon to drive growth and change. 7 Cannes Grand Prix, Grand Effie, Global Effie Judge, Black Pencil, Emmy nomination. 

www.creativecoalition.co.uk pete@creativecoalition.co.uk

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