Peter Firth

Evelyn Content

Evelyn is a personal brand-builder that increases reach and enhances reputation for people running the world's most innovative companies.

Founder, Editorial Director

Evening Standard

Business Columnist

The Economist

Creative Strategist

Writer, editor and consultant

Monocle

A senior editorial role with global media brand Monocle. I oversaw daily news and opinion product, The Monocle Minute. I edited At The Front, the opening section of the magazine. I also contributed to Affairs, Business and Culture sections  - interviewing figures ranging from Scottish First Minister Nicola Sturgeon, to French composer Jean-Michel Jarre. I appeared on and wrote segments for Monocle 24 - chiefly on award-winning affairs programme The Foreign Desk.

News Editor

Self Employed

A freelance period of editorial direction and brand strategy work, in-agency and direct with clients. Some listed below. 

: BMW i - thought leadership examining the future of energy, health, cities and technology 
: The Financial Times - thought leadership on future of aviation through its agency Alpha Grid 
: Pernod Ricard - strategic direction for Jameson Whiskey
: Co-op - internal intelligence dossier on the future of British society 
: Westfield - strategic direction for the brand's property division and luxury offering
: St. Regis Hotels & Resorts - strategic direction for brand's Rome location

The Future Laboratory

A department head at UK research consultancy The Future Laboratory. As Foresight Editor I ran the division - Foresight - tasked with delivering the company’s strategy reports, presentations and special projects, working with clients including UBS, Google, LVMH and Unilever. Reporting to The Future Laboratory co-founders, I was tasked with managing budgets, winning new business and ensuring the department’s profitability. I led a team of researchers, a network of freelance correspondents and oversaw the creation of new editorial products.

Foresight Editor

A deputy editor role at digital B2B publication LS:N Global, a title owned by The Future Laboratory that investigates trends in society, business and technology. I led eight staff journalists and a global pool of freelance correspondents in producing the digital publication and LS:N Global’s sector-specific reports. I covered breaking stories in business, technology, science and design, offering analysis on how developments in these categories translates to market opportunities for a commercial readership hailing from the world’s biggest brands.

Deputy Editor

A mid-level role within LS:N Global where I produced a high volume of news, features and long reads on subjects ranging from clean tech and sustainability, to gender norms and demographic trends. The job required on-the-ground reporting at trade fairs and industry events such as Milan Furniture Fair, the Consumer Electronics Show and the International Motor Show.

LS:N Global senior journalist

A junior position with LS:N Global where I was charged with overseeing the publication’s news output, writing five news stories per day and managing the company’s social media profile.

LS:N Global journalist

I'm a writer. 

Specifically, I've been a news reporter, a magazine editor, a copywriter, and a brand strategist. My career has been about one thing - turning complicated information into convincing words. Ones that sell products, services, and ideas.

I founded Evelyn in late 2022. It's a personal brand-building service that helps leaders further their reach and enhance their reputation.

www.evelyn.works

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