Vena Solutions

Paid Media Specialist

Avidly UK & Canada 

PPC Specialist

Foundation Marketing

•	Collaborated with a cross-functional team involving a content strategist, designer, content specialist, and data analyst to ensure quality throughout the lifecycle of a performance dashboard build and reporting which led to a client scope expansion by 10% thus increasing service revenue by 20%.
•	Led the execution and reporting of a client’s data investigation project which redefined their data collection process.

Paid Media Analyst

•	Spearheaded the creation of requirement documentation and strategy of lead generation campaigns that increased the user base by over 60% on Facebook and Google with a total budget of up to $30,000 per month.

Ad Operations Coordinator

Concentrix

Technical Support Advisor

VERB Interactive

•	Managed ad campaigns for key clients that resulted in award nominations for their brand presence
•	Leveraged user-generated content to increase brand awareness by 40% on client campaigns and promoted customer retention.
•	Developed a newsletter distribution strategy that increased a client's subscriber base by 30%.

Social Media Consultant

Cohability Inc

So many young professionals face high costs of living and have a hard time finding roommates because the process is unpredictable, time-consuming and stressful.

Cohability has a unique matchmaking platform that connects users with the most in common to help them enjoy a higher quality of living.

Co-Founder

Halifax Partnership

•	Led the development team on the creation of interactive landing pages using Craft CMS contributing to 50+ signups for social innovation projects.
•	Improved website traffic by 50% by leveraging data from Google Analytics about our top-performing content to create and inspire more relational content.
•	Owned the creation and distribution of interactive social assets for the innovation district that led to an increase in awareness metrics like impressions by 70%.

Halifax Innovation District Intern

• Created content for the Weekly News Digest on Entrepreneurial and Innovation activities within Halifax.
• Maintain SEO Compliance on weekly digest content for the blog and website
• Develop and execute the social media content calendar for the Innovation District’s Instagram account
• Maintain monthly content updates to the Innovation Events page

Marketing Consultant 

Loblaw Companies Limited

•	Provide excellent customer service in a fast-paced environment, contributing to high feedback survey responses.
•	Maintain excellent work ethics interacting with clients, employees, management; handling cash and credit transactions; recognized for exceptional customer and quality service.
•	Train and assist new cashiers on procedures, computing system, paperwork, and workflows.
•	Educate customers on charity campaigns and sales promotions.

Cashier Customer Service

Saint Mary's University Entrepreneurship Centre

•  Leverage social media channels to promote entrepreneurial activities to students on campus
•  Collaborate with the Saint Mary's University Entrepreneurship Centre (SMUEC) carry out research surveys 
• Collaborate with the SMUEC to ideate and plan engaging activities to involve students more in entrepreneurship.

ENBassador

Venture Grade

Venture Grade is a student-run Venture Capital fund, and it provides university and college students with applied and pro-active learning experiences in the private equity asset class. Venture Grade´s focus is every entrepreneur looking for investments, not only entrepreneurial students.

In Venture Grade, students learn what it takes for growing firms to successfully compete by assessing risk, making investment decisions, and supporting the entrepreneurial economy of the Atlantic Region.

• Leverage Wordpress CMS to develop the Venture Grade Website

Associate

Data Analyst | Paid Media Specialist | Entrepreneur

Computer engineering and business graduate with experience working with teams to deliver marketing services to clients. I am passionate about creating lasting solutions, by leveraging my lifelong learning attitude, that makes a difference for businesses.

 Public Speaking | Technology | Team Collaboration | Social Media Marketing | Customer Relations |
 Entrepreneurship | Leadership

Taplio

Peter Fletcher's Linkedin Analytics

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Peter Fletcher's Linkedin Analytics