Peter Foster's Linkedin Analytics

Commercially focused researcher with over 15 years of International & domestic experience gained within both Research & Media agencies uncovering insights, and providing strategic direction across a breadth of categories including Media, Entertainment, FMCG, Travel, Tech,Services & Auto. Detailed understanding of Quantitative research & integration with Qualitative to drive stronger consumer understanding, including pre/post campaign tracking studies, segmentation and audience insights. Experience in developing & utilising new platforms for research, such as mobile, forums & blogs, alongside more traditional approaches so as to get closer to consumer motivations & behaviours. Research & media agency experience, developing & integrating insights to drive communications planning/strategy, as well as campaign effectiveness/ROI. Social media monitoring and buzz tracking to aid audience understanding, asset performance, social strategy development to crisis management. https://fieldandtrackresearch.co.uk/ Key skills: - P&L responsibility & budgeting - Coordinating multi market/International projects - Senior client management and new business - Team and International network management - Breadth of research experience across Qual and Quant methodolgies & fusing approaches - Social media monitoring and buzz tracking - Commissioning and managing 3rd party research providers - both Quant/Qual. - Skilled qualitative Moderator (both face to face & online) - focus groups, depths, ethnography, client immersion & co creation workshops - Training & sharing best practice - New Business development & retention