WPZG Advisory

Partnering with entrepreneurial and purpose-driven companies to drive brand transformation, innovation, and growth. www.wpzgadvisory.com

Owner

Mixing Board

Mixing board is a community of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for smart advice and fast tracks to solutions.

Community Member

Highdration Kitchen

Highdration Kitchen is a Massachusetts licensed manufacturer focused on product and brand innovation in the rapidly growing cannabis-infused beverage market.

Investor and Board Member

Q30 Innovations / Q30 Sports Canada

Led strategy, communications, and commercialization for this enterprising medical device company.  Architect of Q30’s strategic plan built to credibly transition Q30 from a R&D start-up to a successful FDA-authorized consumer brands business. Focus areas include brand strategy, stakeholder advocacy, and public affairs for the Q30 corporate brand, as well as brand development, sales and marketing, and strategic partnerships for the Q-Collar consumer brand. Led the Q-Collar’s U.S. and Canada commercial launches built on digital-focused activation of sports marketing assets across earned, owned and paid media channels.

Partner, Chief Marketing Officer

The SAM Party

Co-founded this political advocacy start-up designed to offer voters more choice and competition at the ballot box. Member of SAM National's Board of Directors and Executive Committee, with a focus on organizational strategy and brand growth. Key contributor to SAM’s growth from concept to a professionally staffed organization operating in four states. Senior leader guiding SAM’s July ‘22 merger with two other democracy reform groups, forming the country’s third-largest political party, the Forward Party. Operated as interim CMO for the Forward Party during its pre- and post-merger transformation and the brand's launch.

Board Member

Fathom Communications

Co-founded and led, as CEO, this disruptive and determined marketing services agency focused on creating powerfully simple ideas that invite consumers to go deeper with brands. Over 18 years, the company applied an entrepreneurial spirit, talent, and culture to help global organizations achieve better ideas and results for their brands. Clients included category leaders like Cablevision, Hasbro, HTC, FiatChrysler, LG, Navistar, NBC Universal, PepsiCo, Sony Ericsson and Washington Mutual. From its first year, the agency worked in a strategic and equity partnership with the Omnicom Group and thrived in mutually beneficial, collaborative relationships with several fellow Omnicom agencies.

Co-Founder, CEO

DDB Worldwide

Operated as a key member of the leadership team on the agency's key global client, ExxonMobil. Launched the company's first global Corporate Communications campaign following its merger with Mobil. Key member of the winning pitch team to consolidate all ExxonMobil Global Fuels Marketing under DDB. Managed the Mobil 1 and Speedpass consumer brand accounts.

Account Director

Ogilvy

Account Manager on Kraft General Foods and Jaguar Cars accounts over a seven year period. Led franchise marketing efforts on behalf of Jaguar dealers for three years, implementing strategy and proven marketing programs for Jaguar's dealer network across the U.S. Outside of client service roles, also led the agency's renowned Account Management Training Program for consecutive years.

Account Manager

With over 30 years of experience in marketing communications and new business development, I help entrepreneurial and purpose-driven organizations drive brand transformation, innovation, and growth. I am the owner of WPZG Advisory, a consultancy that partners with clients across various industries, from CPG and healthcare to hospitality and political advocacy.

As a serial founder, company CEO, CMO, board-level advisor, and business and brand strategy consultant, I have a passion for working with founders and leadership teams to turn limited resources into fuel for creativity, innovation, and growth. I leverage my big brand vision, deep consumer insights, transformational creative ideas, and data-driven engagement plans to deliver impactful and measurable results.

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