Conagra Brands

Team Lead - Category Insights and Analytics 

Senior Category Commercial Manager

element54

Vice President

Colgate-Palmolive

Accountable for Category Development initiatives across Oral Care categories, owner of category analytics. Support LCL with Oral Care category insights; mentor and develop junior team members; 3rd party relationship management.

Retail Category Development Manager

Reckitt

Responsible for delivery of sales and profit targets across our Health and Personal Care brand portfolio at LCL and Shoppers Drug Mart (approximately $16 MM in sales). End-to-end management of all customer interactions, negotiations, and joint business planning

Key Account Manager

As the Category Advisor supporting LCL, responsible for delivering actionable insights that improved category performance and drove retailer share gain. Internally, responsible for being the “category expert” for RB and working with various stakeholders to guide the development of brand and channel strategies.

Category Manager

PepsiCo Foods Canada

Responsible for developing actionable insights that drive healthy category growth across C&G and Drug channels. Manage all corporate reporting tools and act as the subject-matter expert on all Nielsen and loyalty data sources.

- Presented a compelling category story to regain lost distribution at 400 Petro Canada sites (1.2MM in annual sales) 
- When asked to advise on merchandising of Couch-Tard (Mac’s) new private-label potato chips, gained approval on a proposal that grew PFC space by more than 10%, while improving core-brand positioning and overall consumer shopability.
- Led the development and rollout of a new global analytic tool, responsible for the tool’s socialization across the organization.
- Redesigned training agendas and materials used to train new hires on all analytic tools, improving the on-boarding process

- Led a team of 15 sales representatives, acting as a coach and encouraging ongoing professional development
- Managed a multi-channel, high-profile sales territory that exceeded targets on sales and unsalables
- Nominated for 2013 District Sales Leader of the Year in the Toronto West zone

District Sales Leader

Loblaw Companies Limited

- Managed category assortment and developed merchandising strategies
- Responsible for planning promotional activity across 11 banners
- Assisted in the design and implementation of planograms and seasonal programs

Merchant

- Support the attainment of category objectives by providing a wide range of activities.
- Responsible for the execution of promotional plans and pricing, inventory management, O & A activities and reporting.

Associate Merchant

PepsiCo - Frito Lay

- Accountable for the execution of sales priorities, weekly activity features and thematic programs.

Large Account Sales Representative

University of Ottawa

- Assisted in course design and student evaluation. Responsible for organizing weekly workshops and seminars.
- Provided research assistance on several projects funded by the Social Sciences and Humanities Council of Canada, Citizenship and Immigration Canada, and the Metropolis Project. Presented findings at regional, national, and international academic conferences.

Research and Teaching Assistant

Frito Lay

- Gained valuable front-line sales experience by working with several veteran Sales Reps.
- Communicated with written and verbal feedback to full-time Sales Reps after their vacations to assist them with developing sales strategies to capitalize on business opportunities.

Route Relief Sales Representative

I am passionate about helping people and businesses grow

My career has brought me many diverse experiences across CPG, Retail, and Market Research sectors, and these wide-ranging experiences have helped shape me as a leader.

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