Electrolux Group

▪ Spearheading and managing the imagery creation team of 10 employees, ensuring cost-efficient and timely delivery of product pictures & 3D models.
▪ Streamlining image production processes towards increased efficiency, unifying the delivery package and implementing Marketing Automation.
▪ Driving product launches with focus on data-driven decision making to enhance market impact and CRO.

Head of Product Imagery & 3D Models | Europe & Asia

▪ Orchestrated the 3D model team, ensuring cost-effective and punctual project delivery.
▪ Pioneered the creation of a database enabling automated 3D model creation, setting the foundation for render on demand solution

3D Model Team Lead | Europe

▪ Championed end-to-end kitchen oven innovation projects, from opportunity assessment to product launch, by fostering collaboration across cross-functional teams including marketing, R&D, sales, controlling & design, ensuring successful ROI achievement within designated timelines.
▪ Defined target consumer experiences, outlined jobs to be done, formulated marketing business briefs, crafted compelling product value propositions, established target costs, devised customer segmentation, and developed robust business cases and range architectures

Product Innovation Manager | Europe

▪ Directed product launch initiatives for various kitchen appliance categories spanning across multiple brands & European markets. Meticulously overseen creation of high-quality assets across diverse consumer touchpoints.
▪ Ensured timely delivery and impactful market launches together with content creation, rich media, brand, digital experience, social media & consumer journey teams
▪ Executed go-to-market plans delivering substantial commercial value and fostered high product engagement.

Product Marketing Manager | Europe 

◦ Managed the European portfolio of built-in kitchen ovens from initial sales inquiry through to the first production.
◦ Served as the central liaison for cross-functional collaboration with cluster sales, key account managers, marketing, R&D, legal, quality & manufacturing teams throughout the entirety of the product lifecycle.

Product Manager | Europe

Deutsches Komitee der AIESEC e.V.

Insights: leading groups, experience based learning, learning types, knowledge transfer, preparing & conducting workshops. 
From 04/2013 to 10/2013 leader of the Local Trainers Team Halle.

Trainer & Facilitator | Germany

Responsibility: operational coaching (16 local committees), performance tracking via KPI, brand compliance check (for all 47 local committees), implementation of national board's marketing strategy

Marketing National Support Team | Germany

klartext halle, der debattierclub an der mlu

Responsibility: deputy of president, conducting executive board meetings, marketing, recruiting, local information management.
Judge on the German Speaking Debate Championship 2013.

Vice President | Halle (Saale)

AIESEC Halle

Responsibility: leading the marketing team, recruiting, launch of homepage, project leading, strategic planning for the local committee via BSC, CSF & KPI

Vice President Marketing | Halle (Saale)

Driving digitalization and automated 3D & 2D marketing content production.

Global Marketing team leader with 10 years of experience in multiple angles of commercial launch process & leading multiple cross-functional projects. Driving the transition towards digitalization and automated asset creation.

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