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Peter Abraham

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In business it’s often the same issues; Lack of time (focus actually), Lack of resource (right teams and mindset), Lack of budget (get more, use effectively). πŸ”‘ Understanding WHICH QUESTIONS TO ASK and WHAT LEVERS TO PULL. πŸ” 𝗔𝗕𝗒𝗨𝗧 - based πŸ‡¬πŸ‡§ 20+ years β€˜digital’ experience in Digital Marketing & Digital Transformation, another 15 years prior in creative agency industry - very good understanding of digital and commerce. - Co-founder of weareCrank, Do more with data, analysis and digital channels - B2B Lead Generation and Ecommerce sales to grow your business - Non Exec & Advisor, TheDigitalTransformationPeople.com - Worked in businesses from startup to exit, as well as working globally with large multi-nationals helping them better understand optimisation of digital channels, disruption, navigate digital transformation. worked with many large brands to help them build Centres of Excellence in Marketing and what to in-source out-source incl their team structures. - occasionally write here too: https://medium.com/@peterjabraham πŸ“ž 𝗖𝗒𝗑𝗧𝗔𝗖𝗧 [email protected] +44 20 3302 0807 - Leave a message I will respond. πŸ“š 𝗠𝗬 π—•π—’π—’π—žπ—¦ 𝘽π™ͺπ™žπ™‘π™™π™žπ™£π™œ π™©π™π™š π˜Όπ™œπ™žπ™‘π™š 𝘽π™ͺπ™¨π™žπ™£π™šπ™¨π™¨ 𝙏𝙝𝙧𝙀π™ͺπ™œπ™ π˜Ώπ™žπ™œπ™žπ™©π™–π™‘ π™π™§π™–π™£π™¨π™›π™€π™§π™’π™–π™©π™žπ™€π™£ - distillation of experiences gained since 2009 helping business navigate digital transformation. it includes models, frameworks, valuable insights, real world examples. 1st edition: https://amzn.to/2JUd3Oj 2nd edition: https://amzn.to/3nUAzlH 𝙔𝙀π™ͺ𝙧 𝙉π™ͺπ™’π™—π™šπ™§β€™π™¨ 𝙐π™₯! - Get a grip on Data and Measurement - download sample - https://wearecrank.com/your-numbers-up-book/ πŸš€ π—¦π—˜π—₯π—©π—œπ—–π—˜π—¦ - Lead Generation for B2B - Linkedin, facebook, premium publishers - Need help with better understanding business agility (not just transformation)? ask me. - Drive business growth through the intersection of Data and AI, UX and Channel optimisation (lead generation, search, social, email etc) - Use data to inform decision making - marketing, ecommerce, content, org culture and teams - Benchmarketing marketing effectiveness using your own data (see our book Your Number's Up!) - Forecasting and Budgeting marketing spend (50% don’t btw and see the research we wrote on that) - How you build an agile business, not just tech but true agility, capability, competency, behaviour, channel mastery (see my book Building the Agile Business) πŸŽ“ π—Ÿπ—˜π—”π—₯π—‘π—œπ—‘π—š Have a Pluralsight account? Check out my course on **Change-ready culture** https://app.pluralsight.com/library/courses/fostering-change-ready-culture

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