Floridge Exports

We are your extended export arm in the Asia-Pacific. We will design and implement strategies for Australian Health & Wellness brands to (1) sound out the market (2) build value chains (3) find local partners and (4) support you post launch.

We can provide the following services to Heads of Sales/Operations/Supply Chain:
- Execute Export Roadmap, acting as ONE point of contact for the brands
- Calculate optimal pricing and profitability (we will stop here if the cost is not justified)
- Comply with Import Regulations (via local partner)
- Transport goods and clear customs (via local partner)
- Find Distribution Channel Partner
- Design and implement Marketing Plan (via local partner)
- In-market physical presence, expo attendance and brand visit coordination
- Set, monitor and action key KPIs
- Manage in-market inventory
- Manage regular reporting and communication

Founder & Export Consultant

Cheval Rouge

I work with global boutique distilleries to introduce exciting brands to Asia, particularly Taiwan and Korea. I support the market entry - strategy, lead prospecting, negotiation, on-the-ground support.

Business Development - Asia

GourmetPro - Food & Beverage Experts

F&B Consultant

Metagenics

Metagenics is a US-based health supplement company that is helping people living healthier and happier life. Being the healthcare practitioner industry leader for the last 40 years, the company is growing rapidly by expanding its geographical (Asia) and vertical presence (Ecommerce). In particular, our medicine-grade high quality products manufactured in Australia, the USA and Belgium strongly appeal to Asian consumers.

As part of a small and agile team of veterans, I play a dual role in Finance and Supply Chain in order to drive top-line growth while improving profitability in a region that is vast and dynamic (2 local offices and 8 markets). We launched CBEC in China one year ago and have been operating in Japan since 2020. Our distributor network in Asia is also strong and goes back over 20 years. We also have local presence in Shanghai and Tokyo.

As a leader in the growing region, I am able to navigate through constantly evolving internal systems and processes while communicating across the time zone with our US HQ. Some examples include Annual budgeting process, Board deck preparation, Monthly forecast accuracy, Demand planning, Pricing/Margin improvement, Transfer pricing, and Modelling new business models.

Head of Commercial Finance and Supply Chain - Asia

Deliciou

www.deliciou.com/

Deliciou is a venture-backed food startup. Awarded 2021 National Export Awards Finalist (E-Commerce).

I fulfilled two core functions: (1) E-commerce Revenue Generation (China) and (2) Strategy & Operations (Supply Chain), specifically:
- End-to-end launch strategy, execution and project management
- Vegan Earth Day Collaboration with M on the Bund, Shanghai
- Member of the Chian Plant Based Food Alliance
- China International Import Expo (CIIE), Victorian Government Booth
- Major retail launch (Woolworths, Coles, Whole Foods)

China Expansion Lead

Establishing a Finance Division | Managing Legal Affairs (Overseas Incorporation, Trademark)

Finance & Legal Manager

Assurety Due Diligence

assurety.co/

Assurety is an investment and transaction services firm, focused on high-growth businesses and investors. We assist investors with buy-side due diligence and growth companies with preparing and executing transactions.

I led commercial due diligence, stakeholder management and project management. I was involved in:
- Acquisition of a software company in the travel and tourism industry by an overseas buyer;
- Acquisition of a mining equipment business by a private equity investor;
- Sale of a pet food wholesaler; and
- Sale of a group of innovation companies (co-working space, accelerator) to an Australian corporate NFP.

Principal

sbo.financial/

SBO provides operational finance services - the core stack of financial activities for SMEs with revenues of up to $30m.

I was responsible for 3-way financial modelling, management reporting, annual budgeting and ad-hoc data analysis for 10+ high-growth E-Commerce, SaaS and Professional Services clients.

Financial Analyst

Various

I travelled between Korea and Australia to promote bilateral startup investment and partnership opportunities.

•	Innovation Session Organiser/Speaker for the Australia-Korea Business Council, Brisbane (2017)
•	Guest speaker at the Asia Startup Conference by the Gyeonggi Provincial Government, Pangyo (2017)
•	Keynote speaker at the Australian Embassy-Austrade sponsored startup event, Seoul (2018)
•	Australian Investor Delegation Coordinator for Startcon/KOTRA Startup Event, Seoul (2018)
•	Startup session speaker, Australia-Korea Business Council Symposium, Sydney (2019)
___
PR Coverage:
Gyeonggi News 경기도뉴스포털
KOFICE 한국국제문화교류진흥원 (KOR)

Guest Speaker (Startup)

Transition Level Investments

www.transitionlevel.com/

Transition Level Investments is a family office of Steve Baxter, Australia's prominent HNWI, 'Shark' on Shark Tank Australia, entrepreneur and investor. It is currently operating as TEN13, Australia's largest investor syndicate - Exit: ClipChamp to Microsoft | Raise: GO1 by Microsoft Ventures.

I assisted an investment manager to source, evaluate, structure and execute Angel, Seed and Series A deals in Tech and FMCG companies

Venture Capital Analyst

Law Squared

Legal Placement

Based in Brisbane and Taiwan, I work with FMCG businesses in the Asia-Pacific to relieve growth pain points in Market Entry, Finance and Supply Chain.

I was recently the Head of Commercial Finance and Supply Chain - Asia at Metagenics. I was part of a small but agile team establishing a regional presence and growing the market in China, Japan, Korea and Southeast Asia.

I am a Strategy & Operations professional with experience in FMCG expansion to 20+ countries in 4 continents (ANZ, UK, EU, US, China) combined with a background in financial consulting and venture capital.

I enjoy problem-solving multi-disciplinary challenges, sometimes taking on the ownership of day-to-day operations.

I am writing a bi-weekly newsletter covering Southeast Asia primarily from commercial perspectives with lots of quantitative analysis. Follow me on this exciting growth region! https://southeastasia.beehiiv.com/

I obtained a LLB (Honours) and a Bachelor of Business (Finance), and I am admitted as a lawyer in Queensland, Australia. I lived and studied in Taiwan and I’m currently studying for HSK6 for Chinese proficiency.

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