Peter Auvil's Linkedin Analytics

I am currently a Director at Vail Resorts, where I lead the Epic Pass Guest Retention strategy, leveraging enterprise data, algorithms, and technology to drive customer loyalty based on a leading-edge outreach strategy built around personalization. In my previous roles at Vail Resorts, I have successfully owned the data-driven marketing strategy for Epic Pass, driving no-contest adoption of new algorithms through multi-year testing roadmaps, resulting in an 8-figure ROI during my first year leadershing these programs. I work closely with the CMO and the executive leadership of the company, and have independently developed and managed key innovation business cases that I pitched to the company’s Executive Committee. Early in my career during my work at PHD, I was the only Analytics professional to ever be recognized with the Purple People Award for my cross-functional work on the Audi account. I am passionate about using data analytics and generative AI to create innovative and engaging experiences to drive better experiences for both the company’s employee’s as well as its customers. I value collaboration, creativity, and continuous learning, and I bring unique perspectives and experiences to the team. I have a BA in Mathematics/Economics from Lafayette College.