Peter Reitano's Linkedin Analytics

When Cinco de Mayo landed on a Monday, ALMAVE wanted to keep things festive - without the hangover. So they filled an exclusive office water cooler with Blanco Margaritas and tapped us to help spread the word. Enter our social-first giveaway campaign 👇 📦 We added 1,000 Almave fans to Close Friends for a first look at the prize 📸 Shot & edited a full suite of lifestyle, recipe, and reminder content 🎬 Briefed Lewis Hamilton to post a social-first video - earning 61.9K engagements and Almave’s most engaging TikTok ever The results? ✅ #1 in non-alc share of voice ✅ Top 10 for total tequila share of voice ✅ +5K new followers in just 12 days We’ll drink to that. 🍹 Swipe for the full case study ➡️

"And next up we have a fireside chat between two VP of Sales who have paid to speak at the conference pretending to have an organic conversation and are definitely not trying to sell you a programmatic ad buying solution"

Crack a cold one (in actual glassware 🍻) - Porter just took home Best Regional Airline at the 2025 Skytrax Awards for the second year in a row. One big reason? The people behind the planes. We’ve been working with Porter Airlines Inc. for the past few years to bring their team into the spotlight - like the AMEs you see here. Behind-the-scenes, unsung heroes turned fan favourites. From Off-Duty series to AMAs to trending TikToks, the content that hits hardest is always the most human. And yeah, scaling EGC across 2,000+ staff took some work - but absolutely worth it. What we’ve learned: ✈️ The best brand stories usually come from the people inside it. ✈️ What feels “everyday” to you might be wildly interesting to your audience. ✈️ EGC only works if the whole org buys in - from C-suite to social team. Massive props to Porter for building a culture that gets that. Trying to get EGC off the ground at your org? We’ve got some numbers that could help.

A scalable production Academy Inc. whipped up this second quarter for Rakuten Kobo Inc. Libra Colour and Stylus 2 (now in white). What do we mean by “scalable?” ✅1 Shoot ✅Multiple aspect ratios ✅17 languages ✅Different messaging across the funnels For a total of over 100 assets. Meaning every shot, super and set up had to be equal parts form and function.

“It’s lights out and away we go…” If you read that in Crofty’s voice, you’re one of us. I’ll be honest - I was never a die-hard F1 fan growing up. But working with Lewis Hamilton on ALMAVE got me thinking a lot about the sport’s transformation. Because what F1 pulled off wasn’t just a comeback. It was a total reinvention of how a sport connects with the world. It went from a specialist spectacle to one of the coolest and most watched competitions on the planet. Growing up in England, F1 fans were a very specific type. Well-off, engineering-obsessed blokes. You didn’t just watch F1 - you explained torque curves at dinner. All the sponsors were global banks and swiss watches. The sport was fast, but closed off. Elite, stiff, and oddly disconnected from its audience. Under Bernie Ecclestone, F1 became a global business success. But socially? It was stuck. Drivers couldn’t post. Teams couldn’t share footage. Bernie famously called social media “nonsense.” By 2016, viewership was dropping, fans were aging out, and the world’s most high-tech sport felt out of touch. Then Liberty Media took over and flipped the model. They didn’t treat it like a sport problem. They treated it like a media opportunity. They lifted the social bans. Fired up Netflix. Flooded YouTube with behind-the-scenes chaos. Turned drivers into characters. Made every race a content moment. They also tapped into the data. Each car generates over a million data points per second. With AWS, fans could analyze strategy, compare drivers, and go deep on race-day decisions. And let’s not forget the drivers themselves. They lose 3kg of sweat per race, race in 55°C heat, and finish with 40% less brain function. They’re so depleted there are rules about how heavy the trophies can be. Before, fans didn’t see any of that. Now we see everything. The impact? > F1 viewership up 113%. > Social following up 413%. > 40% of global fans are now women. 61% of new fans are under 35. > F1 didn’t change what it was. F1 didn’t change what it was. It just changed how it shared what it was. And that shift? That’s the race every modern brand is in now.