Peter Rochel's Linkedin Analytics

Peter is the Managing Partner at UTXO Solutions, where he leads the implementation of structured, customer-centric innovation processes. Focused on eliminating uncertainty and ensuring predictable success, he helps businesses develop market-aligned solutions. With expertise in disruptive technologies such as bitcoin and a human-centred leadership approach, Peter drives organisational growth and differentiation in competitive markets. UTXO Solutions is a strategic innovation consultancy dedicated to helping companies solve relevant problems with a structured, reliable approach. We eliminate trial and error from innovation by focusing on a clear, customer-centred process. Our proven framework ensures that businesses achieve long-lasting success with market-driven solutions their customers love. Peter previously served as the Founder and Head of Innovation Framework at Oberwasser Consulting, where he spent 10 years helping companies develop successful innovation strategies. Focused on Jobs-to-Be-Done (JTBD) analysis, he guided businesses in understanding customer needs and creating products and services that meet those demands. His expertise in customer-centric innovation continues to shape his leadership at UTXO Solutions. With over 20 years of experience, Peter is an expert in Jobs-to-Be-Done (JTBD) and customer-centered innovation. As co-founder of UTXO Solutions GmbH and owner of Oberwasser Consulting, he helps companies achieve long-term market success through JTBD workshops and customized innovation strategies. His goal is not only to advise companies but to equip them with tools and processes that sustainably increase their innovative strength and market orientation.